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Starting your Own Footwear or Accessories Label

Starting Your Own Footwear or Accessories Label

London College of Fashion
Taught by
Fiona Campbell


If you've got what it takes to start a footwear business or accessories business, this is the course for you. It provides a valuable overview of the ins and outs of starting up a new venture, and practical advice on planning and preparation. Packed with guidance to help you navigate through this specialised sector with insider knowledge from the tutor, gained from first hand business experience.

The course includes:

  • The Pros and Cons of running a business
  • Business structure
  • How to get your venture started
  • Running a footwear/accessories fashion business in practice
  • The fashion business plan
  • Product and image development
  • Understanding the fashion year plan
  • Sourcing specialised materials
  • Designing and sampling a collection through to production
  • Working with manufacturers
  • Supply chain and distribution
  • Costings and pricing
  • Understanding profit and loss and cash flow for a fashion business
  • How to sell your collection 
  • Marketing and promotion

Feedback from students:

“Everything was great…I was inspired from beginning to end.” - Sherene, UK.

“This course has proven to be key in my brands development.” Nigel 


Beginners. You should come to the course prepared to discuss your potential business idea.

Please note: This course is for students aged 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor Description

Fiona Campbell is a footwear design alumni of Cordwainers College, now London College of Fashion. She commenced her career with a fashion company supplying Miss Selfridge and Topshop, before setting up her own footwear label which focused on fast moving fashion. From here she moved sectors and undertook training in luxury bespoke footwear, combining her work in Industry with teaching and learning at UAL. She completed a Postgraduate Certificate in 2006 followed by an MA in 2008 in which she researched sustainable materials for footwear and accessories, gaining a Leathersellers’ Guild Award for her shoe collection. She pioneered teaching footwear courses in Dubai and Singapore from Designing a Shoe Collection to Producing Footwear and Branding.Fiona has extensive experience of sourcing and manufacturing in Italy gained by putting her own designs into production and working with other designer labels. Due to this, she has a broad knowledge of production processes from design through all the technical aspects of construction and digital technology. From fashion to bespoke she has sourced and worked with a variety of materials from leather, luxury leathers and alternative sustainable materials. She partnered in the launch of an online shoe brand in AW 14/15 where individuals could customise their selected shoe design by selecting the shape, heel height, and material of their shoes through a 3D platform. She was an early adaptor in transferring her combined knowledge of bespoke and production into digital processes and is happy to advise on footwear aspects within all areas of her practice.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

Available dates