Getting Your Fashion Collection to Market Intensive Online Short Course
How do you promote and sell your fashion collection into major retail stores as well as independent boutiques and websites worldwide? Led by an industry expert, this course will untangle the many routes you can take in order to deliver your clothing line to your customers, increase your sales and develop your brand.
You will learn how to approach and sell into the key retail stores that suit your brand profile and price points, such as Selfridges, Liberty, Topshop, Asos, Revolve or Dover St Market. How do you get to these key buyers? When you get there, how should you present your collection and what are the communication tools that you would need to support your collection at retail?
During the past 15 years the way makers reach their consumers has changed radically and vice versa. Core elements such as making a product and selling it remain constant. However, the traditional selling models of wholesale/retail and suppliers reaching customers via retail specialists (online or in stores) have become more blurred.
If you dream of having a successful fashion business one day, come along and get some useful and practical tips from someone who has done it!
All our Online Short Courses include:
- Live online lessons with the same tutors
- The same course content and learning outcomes
- Lesson recordings, for review
- Access to VLE with course content
- Forums for support
- 2 weeks online access
- Certificate upon completion
Further details about preparing for your online course, and the equipment you need, can be found here.
Please note that all courses are taught in UK time. To check and compare times please click here.
Online short course materials
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Chrome)
- Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
- Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net
Please source the following materials:
- a notepad and pen
- line sheets, look books, and samples of your collection if you have any of these available
- laptop or tablet
- Your product is the epicentre of your business/future business. We will cover various issues you may face regarding your manufacturing base, such as suppliers, timelines and deliveries.
- Approaching buyers, agents and distributors: pros and cons, and how much they take from your margin.
- Multichannel retailing: making it work for your brand and sales.
- Selling directly on marketplaces: advantages and disadvantages.
- Financial tools: having cash flow plans in place to deal successfully with larger buyers.
- The legal stuff: trademarks, terms and conditions of business.
- Cutting through the fluff: managing social media, press and PR to your advantage.
- We will cover key terminology that any designer/brand owner should be aware of.
- Concessions: large stores often offer concessions rather than buying in the brand. We look at how this works.
- We will also look at non-seasonal cycles whereby the designer may work outside the traditional buying seasons manufacturing to meet consumer demand.
- You'll learn about various ways to reach the 'not so obvious' buyers and how to respond to ‘unknown’ buyers who contact you directly.
Meet the Tutor:
This course will explore the routes you can take in order to deliver your clothing line to your customers, increase sales and develop your brand. Learn how to approach and sell into key retail stores that suit your brand profile and price points.