skip to main content
Creative Leadership for Fashion Business Weekend

Creative Leadership for Fashion Business Weekend

Central Saint Martins
Taught by
Jo Beardsworth, Tina Lilienthal


This course is an introduction to Creative Leadership. It brings together the creative and the commercial through a collaborative approach and is being taught by two fashion industry professionals in tandem. Focusing on the core attributes for Creative Leadership - values, vision, voice, innovation, negotiation, purpose, and motivation - the delivery of this course is highly interactive, inclusive and energetic, using design thinking and coaching activities.

The aim of the course is to challenge your assumptions, increase your self-awareness and help you discover new ways of thinking. Learn how to enhance your human skills and utilise third space thinking to enable you to evolve into a proficient communicator, influencer and decision maker. At the end of the course you will be expected to deliver a mini pitch about yourself or your idea, which will be recorded for you to include into your professional portfolio. 

"The WEF ‘Future of Jobs Report’ 2018 asserts that within the context of technological advances such as AI – and the volatile, uncertain and complex world of today – ‘human’ skills such as creativity, complex problem solving and empathy will be the most in-demand leadership qualities in 2022."

The jobs of tomorrow demand a different way of thinking. 

Topics Covered

The core Creative Leadership attributes:

  • Values, Vision, Voice & Innovation
  • Negotiation & persuasion,
  • Purpose & motivation

Who should take this course?

Someone wanting to start a career in the fashion business or who is currently studying fashion looking to take the next step.

Course Outcomes

Pitch Video, Personal Biography, and Action plan

Entry requirements: A good understanding of spoken English.

Level: Beginners

Please note: This course is for students aged 18 and older

Tutor Description

Jo Beardsworth's experience and insight in the fashion business spans over 29 years, with roles in senior management and working as an entrepreneur. During this time, she has successfully launched and developed many brands. Over the last four years Jo has focused on personal performance development, to help people grow and manage change. Specialising in leadership, team building, communication, confidence, stress management and motivation. Her style is positive, innovative and commercial. Jo has lectured in business since 2016, creating and delivering modules in leadership, entrepreneurship, personal branding and promotion, strategic management and marketing. Read Jo Beardsworth's full profile here.

Tina Lilienthal is a multi-award winning designer and since founding her own label over 13 year ago has collaborated with major international brands such as Paul Smith, The British Museum, The Museum of Arts & Design NY, Anthropologie and Nordstrom x Nike. Tina has received the Inspirational Speaker Award in the LCF Industry Partner Awards and was twice named Trendsetter in the Professional Jeweller Hot 100 Awards. Her expertise ranges from design, product development, manufacturing, sales, marketing and brand strategy. Read Tina Lilienthal's full profile here.


All materials will be provided on your first day. You may wish to bring a notepad and pen.

Available dates