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Postgraduate Certificate Fashion: Fashion Visual Merchandising

Start date
January 2019
Course length
15 weeks

Recruitment Suspended 19/20 intake

This professional Visual Merchandising course focuses on creative solutions for visual merchandising, with a focus on innovation and new technologies.


This full-time PG Certificate is a vocational qualification with which to enter the industry, or continue onto a masters degree.

Great reasons to apply

  • This course equips students to gain entry-level positions in fashion visual merchandising or prepare for a masters.
  • Benefit from close collaboration with industry partners including Liberty, Anthropologie, ASOS, Proportion London, and Dinny Hall.
  • Project-management and business focused skills give students a robust skillset with which to enter the industry


The course is based at John Prince's Street. Find out about the local area, including Lincoln’s Inn Fields and Clerkenwell, in our local area guides on the Student Life pages.

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2022. This is part of a new development for London prioritising culture, education and innovation, known as East Bank. Students studying this course will begin their studies at John Prince's Street and are likely to be transferred to LCF’s new site in East London, to complete their studies there, from September 2022. Please see ‘4Fashion: LCF’s move to the Olympic Park’ for more information about the College’s relocation.

Postgraduate Certificate in Fashion Visual Merchandising

Course Leader Jonathan Baker discusses the course.

Fashion Business School Summit 2016

Student work

Course trips


Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF library and archives

Take a tour of LCF's world renowned fashion library, ideal for research and study.

London College of Fashion Regents Street

Business facilities at JPS

Take a tour of lecture theatres and tutorial rooms across our central London sites.

Mare Street Canteen

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Latest news from this course

Course overview

The programme builds upon strengths already developed within the college including staff expertise, specialist facilities and close industry links, to provide a suitable learning environment for this specialist study. It is designed to meet both local, regional and international needs for vocational education in aspects of the fashion and creative industries which have a high concentration of activities in London.

London College of Fashion is situated in the heart of the fashion district in London, with sites in the West End on Oxford Street, West London in Shepherd's Bush and the East End in Shoreditch, a centre for manufacturing, wholesale and retail trade, and increasingly for young designers.

The course has been established to extend the post graduate provision at the college, and has been developed in conjunction with the Fashion Visual Merchandising industry and specialist staff. The Course leader has appropriate specialist expertise and professional experience and staff continue to engage in professional practice and new developments. In addition to the course leader, teaching staff will be drawn from specialists in the appropriate fields, either from within college or as visiting lecturers from industry.

This is a fashion business course with a vocational focus on Fashion Visual Merchandising. It combines a post graduate level academic experience with the vocational realities of Fashion Visual Merchandising. The content includes application of Fashion Visual Merchandising, branding, technology to case studies and a combination of individual and collaborative work. The course provides a range of vocational knowledge and skills for those seeking or looking to develop and further their career in Fashion Visual Merchandising.
Distinctive features include strong links with the Fashion Visual Merchandising industry and the practical emphasis on the application of skills including the final project.

Course structure

Weeks 1-5: Visual Merchandising and the Brand Experience (20 credits, level 7)

Weeks 5-10: Collaborative Project (20 credits, level 7)

Weeks 2-15: Futures and Innovations Project (20 credits, level 7)

Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.

Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.

Course units

The Visual Merchandising and the Brand Experience unit provides you with an overview of current visual merchandising practice and the application of advanced skills to create three dimensional environments. This unit will also introduce you to the many different components of Fashion Visual Merchandising, which are ultimately applied as a strategic vision to the organisation. The unit examines visual merchandising practice to develop the brand experience, including the exploration and evaluation of the various touch points of the commercial environment, a critical understanding of the nature of Visual Merchandising and its role in the wider context, and the application of design research methods.

The Collaborative Project unit aims to enable you to form and develop collaborative working relationships with partners within the course and with an external brand, design agency or supplier, where appropriate, in order to research, develop and a produce a solution for an identified Visual Merchandising issue. The pivotal part of this project is the opportunity to develop and apply creative practice based skills and to work with others who bring specialist knowledge and expertise. The unit enables you to develop strategies to manage organisational and communication challenges, and address the complexities of working with people you are unfamiliar with and with whom you need to synthesise as a group to produce a professional outcome within a short time frame.

The Futures and Innovations Project unit will enable you to consolidate your learning over the fifteen weeks in a project culminating in a future facing Fashion Visual Merchandising installation. The identification and evaluation of commercial and consumer trends through a series of inspirational lectures, which supports the development of your creative outcome. Lectures and studio workshops will also develop your understanding of project management, budgeting and negotiation as well as consider the sustainability of your proposal and issues concerning intellectual property.

The project will require you to communicate your design ideas using computer aided design and other 3D methodologies or technological innovations. The work you produce for this project will be self-directed whilst being supported through lectures, small group and individual tutorials, and studio workshop sessions. The intention is that this will be an innovative and creative project which will reflect your own interests and support your career development. You will be expected to begin thinking about your project topic during the first few weeks of the course.

Showing your work

All students are advised to set up a profile on, UAL’s new portfolio platform, which can be done at any point during your time at LCF and will last for up to 12 months after graduation. This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.

Learning and teaching methods

  • Lectures, seminars and workshops
  • Online and digital learning
  • Museum and gallery visits
  • Feed-forward (formative assessment) sessions
  • Tutorials
  • Small group presentations
  • Masterclasses
  • Guest speakers
  • Group work
  • Optional international study tours

Assessments methods

  • Case studies
  • Practice-based assessments
  • Blogs
  • Peer assessment
  • Reflective statements and self-evaluation
  • Presentations
  • Group (collaborative) work


Jonathan Baker is the course leader for the PG Certificate in Fashion Visual Merchandising. He is also a freelance industry consultant, writer and blogger ( and former chief world expert in visual merchandising for Jonathan previously worked within the retail and visual merchandising industry across 18 high street brands, including Topman, Topshop and Burtons, and has taught for 19 years. He studied MA’s in Design at Central St. Martin’s and Art in Architecture (UEL), has also taught Visual Merchandising at several international universities and presented as a guest speaker at conferences in New York, Moscow, Beijing, Herfei, Shanghai, Amsterdam, London, Dubai, Rome, Panama, Guatemala and Lisbon. Jonathan is also a fashion visual merchandising industry consultant and visual researcher for global retail brands such as Timberland (USA) and a consultant at Central St. Martin's College of Art and Design Innovations centre having worked with Dr. Martens (UK), Ochirly (China) and Mascotte (Russia). Jonathan has regularly written for publications such as Retail Focus Magazine (10 Commandments of Visual Merchandising) and has contributed to Frame Magazine (‘5th Ave. NYC’ and ‘Not Everyone is buying it’), Radio Canada (Trends in Visual Merchandising), DR Kultur TV Denmark (Burberry), Boutique, Midday India, Drapers, Style Guide and TNT. His first book Fashion Visual Merchandising is published by Bloomsbury Press. Read Jonathan Baker's full profile here

Craig Crawford is Founder of Crawford IT, a London-based consultancy that drives momentum and growth through digital innovation for brands such as Hugo Boss, Jaeger,, Diane von Furstenberg, MaxMara, and Tory Burch. Prior to this, Craig Crawford was Burberry’s VP in IT Strategy, Architecture and Relationships for seven years. As a creative with nearly 30 years’ experience in global fashion brands, Craig is often referred to as “the right brain of IT.” Craig is also chairman of Product Innovation Apparel, where he connects global industry leaders and technology innovators. He advises fashion tech start-ups in both the UK and US. His articles, videos, and webcasts appear on both sides of the Atlantic. As an adviser for London College of Fashion, Craig brings industry relevance to the classroom.

Johnny Martin FCA Entrepreneur in Residence at London College of Fashion. He is professionally, The Numbers Coach – an experienced director who now passionately explains business numbers and jargon to help young businesses find their business model. He is a British Library Business & IP Centre partner and runs regular workshops, as well as being a mentor for the Royal College of Art Innovation Unit.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard entry requirements for this course are as follows:

  • Evidence of prior learning at undergraduate level and a first degree (or equivalent) in a related discipline

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements .

Extra information required for applications to this course

When you are submitting your application form, you will also need to provide the following pieces of documentation in support of your application:

Curriculum Vitae

You will be required to submit a Curriculum Vitae (C.V.) in support of your application. This should include your full education and employment history.

Personal statement

The personal statement is your opportunity to tell us about yourself and your suitability for the course that you intend to study. Some key points to consider:

Some key points to consider:

  • Make sure that personal statement is your own work and is about you
  • Why you want to study the course you are applying to
  • Try to link your skills and experience required to the course
  • Demonstrate your interest and enthusiasm for the course and link these with your personality
  • Make sure it is organised and literate (grammar, spelling, punctuation check)


You will be required to submit a digital portfolio of previous and current experience within a related design industry, with a maximum of 30 images that you consider would help support your application. Submit your portfolio via the university’s digital portfolio tool, PebblePad. More details will be sent to you after you have submitted your application. Label and present any visual work with care, including dates and captions.

Selection Criteria

The course team seeks to recruit students who can demonstrate:

  • a strong commitment and motivation towards a career in Fashion Visual merchandising;
  • an awareness or relevant experience of Fashion Visual Merchandising;
  • appropriate knowledge and skills commensurate with planned entry into the fashion visual merchandising course.

How we assess your application

If you have achieved or expect to achieve the standard entry requirements, then your application will be reviewed by the course team who will select applicants to attend an interview. Interviews may be conducted in person, via telephone or via Skype. Please note that not all applicants are invited to attend interview. When you have attended your interview we will advise you of your outcome through your UAL portal.

Making your application

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

UK/EU students can apply to a postgraduate course at LCF by completing a direct application.

Application deadline

Recruitment Suspended 19/20 intake

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. The course team will select applicants to attend an interview. Interviews may be conducted in person, via telephone or via Skype.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via the UAL Portal to let you know whether your application has been successful.

Fees & Funding

Home / EU fee


This applies for the 2019/20 academic year.

International fee


This applies for the 2019/20 academic year.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Charges may be made for special clothing or equipment which students may need in order to participate in certain activities which form part of the course but which they retain. However, where such clothing or equipment is necessary for the student’s health or safety a charge may only be made for clothing and equipment which the student retains if the student also has the option of borrowing the clothing or equipment free of charge.


Find out about the accommodation options available and how much they will cost.

Scholarship search

Careers and alumni

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career paths

Some graduates from this course may progress onto suitable MA courses in the areas of business and management, while others enter employment in the industry, gaining entry-level (and above) positions in fashion visual merchandising.

Current undergraduates in the department have secured permanent employment at brands including Tom Ford, Louis Vuitton, DZD, John Lewis, Dolce and Gabbana, Etro, And Other Stories, H&M, All Saints, Proportion London, Gap, Top Man, Marks & Spencer, Ann Summers and Harlequin Design.

The course also offers collaborative working to replicate commercial practice in conjunction with industry partnerships through live / simulated projects. The department is recognised by global and UK brands, and industry collaborations and competitions are already embedded at undergraduate level with recent partners of the Visual Merchandising courses including Liberty, Anthropologie, ASOS, Warehouse, John Lewis, Fortnum and Mason, Amnesty International, Hyundai, Sue Ryder, Moshi Monsters, Fenwick of Bond Street, Nicole Farhi, Canadian High Commission and Cofrad Paris.

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