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Story Structure for Visual Media Weekend

Story Structure for Visual Media Weekend

Central Saint Martins
Taught by
Andrea Lioy


This workshop introduces participants to story structures that are at the core of the visual communication industries. It is a fun two-day course that includes plenty of examples from illustration, film, and other visual practices. It will provide a theoretical introduction with hands-on exercises selected on the basis of the participants’ creative practice.

Topics covered

  • The hero’s journey and the heroine’s journey as basic narrative structures.
  • Contamination and cross-pollination between the two models.
  • Structural models of storytelling applied to image making.
  • Getting an understanding of how flexible, creative and fun, story structures can be.

At the end of the weekend, participants will leave with a solid grounding of what makes a strong story and a compelling plotline — and especially how these work in visual media. They will be able to apply the knowledge that they get of the course to their own personal narrative projects and/or create a story structure to keep working on after the end of the course.

Who should take this course?

  • Students of visual arts, film, illustration, advertising.
  • Writers or students of creative writing wanting to explore visual ways of structuring their stories.
  • Storytellers across visual media.

Level: All levels

Please note: This course is for students aged 18 and older

Tutor Description

Andrea was a playwright for the Italian market and worked on musical theatre productions such as “La Via Del Cuore” (The Way Your Heart Goes) and “Anima” in the nineties. Towards the end of the decade he moved to Paris where he collaborated on a number of mime theatre projects, such as “Le Baron Rouge” (The Red Baron) and “Frankenstein: Le Reve De Mary” (Frankenstein: Mary’s Dream) with Theatre Espace Imaginaire and Diagonal Theatre. He has worked with students who are interested in narrative, running the writing workshop on the GCD Programme at CSM, and supporting students in editing and self-publishing 5 anthologies of their stories (publications available on request). He started teaching at CSM on the BA Graphic Design and MA Communication Design courses in 2000.


Please bring with you to the first session:

  • Note-taking materials
  • Your own creative tools including, paper, pens, pencils, computer, etc

Recommended  reading:
* Joseph Campbell: The Hero with a Thousand Faces
* Maureen Murdock: The Heroine’s Journey\u2028
* Bruce Block: The Visual Story. Creating the Visual Structure of Film, TV and Digital Media
* Martin Salisbury: Children's Picturebooks: The Art of Visual Storytelling

Available dates