Discover how the visual manipulation of words can bring great insight into text functions, enhance clarity and produce really successful visual communication. Whether you are a beginner or a professional designer, if you want to find confidence in your own typographic voice, this is the course for you. And here's why...
First, you will learn the fundamental typographic elements and principles and how to use them effectively and creatively.
Second, you will explore ideas visually through projects embracing typography as both information and art.
And third, your learning will be supported by project critiques, when you'll get ideas from your colleagues and advice from your tutor.
But that's not all. You will also get to use Central Saint Martins' letterpress facilities for one of the sessions.
- Choosing typefaces and how to get the best from them
- Identifying the assorted typographic voices which surround us everyday
- Strategies for working with different kinds of texts
- Content analysis
- How to give your work authority through use of structure
- Details that can transform ordinary work into something special
For this course we must restrict attendance to just 14 people.
This is a computer-free course.
Entry requirements: None
Please note: This course is for students aged 18 and older
Jamie Hearn is a practicing graphic designer and artist who is also the course leader for the Graphic Design Portfolio course at Central Saint Martins. In addition, he has experience teaching on a number of short courses. Previously, Jamie was Printmaking Artist in Residence at Central Saint Martins throughout 2011, where he is a BA Graphic Design graduate. He has commercial experience working for Pentagram, Johnson Banks and Landor Associates.
Tuomas Kortteinen (b. 1986) is a graphic designer focusing on type-driven identity and publication projects and experimental forms of collaborative practice. Tuomas has a BA from the Graphic Design programme at Aalto University in Helsinki and is currently undertaking a postgraduate MA in Visual Communication at the Royal College of Art. He is also a member of the Helsinki-based collective GRMMXI (www.grmmxi.fi), selected as the Young Finnish Graphic Designer of the Year in 2015.
Please bring with you to the first session:
- A3 Layout pad
- Masking Tape
- Any old magazines that you don't mind cutting up.