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Infographic Storytelling

Infographic Storytelling

London College of Communication
Taught by
Jola Piesakowska, Laura Knight


Infographics work visually - conveying complex information quickly, persuasively and in an engaging way. This infographic design course is great for anyone who is beginning to work with information design and data visualisation or anyone wants to develop their knowledge and understanding of the fundamental principles of this practice.

Whether you're working on a professional presentation or a personal project, communicating your findings is often faster and more compelling with an infographic. This introductory course offers an overview of the information design process - how to understand the dataset, brainstorm different angles the data or narrative may allow, frame the story in visual form and tailor it to your audience to maximise the impact of your design.

Topics Covered

  • Key principles of information design
  • Narrative and storytelling
  • Framing data or narrative for the target audience
  • Data visualisation
  • Maximising design

Course Outcomes
By the end of this course you should:

  • Understand the creative journey that turns a raw set of data into a compelling infographic
  • Have a knowledge of the editorial process associated with information design
  • Have gained an insight into the fundamental principles of designing an inspiring and stimulating infographic story and some experience of the practical application of these principles

This course is taught through tutor-guided workshops with some short presentations. You will look at and discuss a number of examples of infographic storytelling from posters to animations.

You will then take part in hands-on tasks to apply the principles and learning covered in the introductory elements, and discuss the work completed as a group, refine and develop it collaboratively. This is not a software/technical course so after its completion you may want to take a course in digital software design to bring your ideas to life.

Who Should Attend
You do not need any previous design experience. You may work with information for policy, business of campaigns or be responsible for commissioning information design work. This course could be of interest to designers who want to establish fundamental knowledge and experience of information design, but they should be aware that this is an introductory-level session.


Follow Up Courses
After you have completed this course you may want to advance your skills on Data Visualisation: Advanced.

Alternative Study Options

  • We also offer bespoke infographic courses for groups, individuals and businesses. To find out more, visit our Customised Training page

"I thought the teacher was very engaging and I thoroughly enjoyed the class. I learned a lot and was very pleased with the day."

"Very practical and enjoyable."

Tutor Description

Jola Piesakowska is a visual story teller with a strong understanding of how to make sense of data in a visually attractive form which explains and engages. She is a senior trainer with the Thomson Foundation has included running data visualisation workshops in the Middle East and London.

Jola has more than 25 years experience working as a creative media director starting initially with news and current affairs, broadcast media on the UK's leading television channels BBC and ITV before leading PR communications creative teams.

Currently she is the Executive Creative Director of Salt and Pepper Productions, a lifestyle and Fast Moving Consumer Goods (FMCG) marketing and communications agency.

Her previous roles have included: Account Director for Premier Communications, an award -winning dedicated creative communications agency providing 360 degree marketing and PR services to the entertainment, arts and culture industries and Creative Director for the on-line, documentary and feature film post production house Molinare.

She is a blogger and social media campaigner influencing and addressing the interests and needs of the 50+ market.

Laura Knight has worked as a graphic design both freelance and in agencies since 2005. In 2013 she became Design Director at Data Design Studios, leading in the delivery of data-driven projects for global clients. In 2016 she left the studio to pursue an MA in Communication Design at Kingston University.  She currently works for the Guardian delivering bespoke data visualisation training for brands and organisations all over the world and lectures part time at Kingston and Bucks universities. She maintains her own creative practice as a designer working on information, graphic design and socially focused projects.

Available dates