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Graphic Design - Concept Development

Graphic Design - Concept Development

Chelsea College of Arts
Taught by
Andrew Holmes


Graphic Design: Concept Development will guide you through the creative process required to produce original, successful design concepts. Responding to a variety of projects you will put your skills in practice and create work that stands out from the crowd.

Through group and one-to-one discussions, you'll learn how to evaluate work and strengthen your expertise. You will build your design practice further, building confidence in your approach whilst responding to design projects with a client focus.

With guidance from a practicing design professional, you'll be encouraged to push your concepts further and take risks to develop a personal voice and style. 
An off-site field trip or talk from an in-industry speaker will also be included to inform your research.

Computer use is optional on this course. No tuition in software is given; however, you will be advised about graphic design software, and which programs would be appropriate to finalise ideas.

The pace and workload will require commitment. To receive the maximum benefit from the course, where possible, students should allow time to work on their projects between classes.

Topics Covered

  • Typography
  • Branding
  • Publishing
  • Advertising
  • Film
  • Concept Development
  • Use of Colour and Type
  • Logo Design
  • Layout
  • Image Editing
  • Presentation

Course Outcomes
You will be more confident about responding to client design briefs and will improve your decision-making process. You will feel more confident in generating ideas and producing a strong design concept. You will leave with a full colour A2 poster of your artwork and a body of design work that can be used towards a portfolio.

Who Should Attend
This course is suitable for those with a curiosity to learn more about the graphic design and graphic arts. This course is suitable for those looking for a career change or applying to further study in Graphic Design or Advertising. Students may wish to progress onto Graphic Design Short Course: Experience Industry.

Course Level

Student Reviews

'I would definitely recommend the Graphic Design Short Courses to a friend, especially to someone who wants to explore a specific field, strengthen their portfolio, or change direction in their career, just like me.' - Silvia Zecca

Tutor Description

Andrew Holmes has been an Art Director & Project Manager in design, music and fashion for over 15 years; specialising in taking projects through full lifecycles of production, from concept to completion.

Andrew has a track record of working internationally, and has planned record releases, books and events, including European product launches and exhibitions.

Clients past and present include Somerset House, DC Shoes, Booth Clibborn Editions, Silas and Maria Ltd. Mo Wax, Polygram and XL Recordings.


Please bring the following materials with you on the first day:

  • Sketch/note book

  • Basic drawing equipment: a selection of pencils and coloured mark making materials

  • Scalpel/scissors

  • Ruler

Other equipment useful but not essential throughout the course:

  • Pritt Stick

  • Camera

  • Masking tape

  • Magazines of choice; for collage work

Students may wish to bring a laptop or tablet to work on during the course.?

Please note that most materials needed for the short courses are available at the Chelsea College of Arts' Art Shop. Please contact the Art Shop directly for opening hours and availability.

Available dates