Behind every successful brand, there is usually a well-defined, coherent strategy. In all reputable branding agencies, before a brand identity is created, and before any work begins on designing the brand expressions and envisioning the brand experience, strategic thinking analyses and defines all aspects of the brand: its proposition (what), its purpose (why), its brand positioning (where and how), and its brand personality and values (who). It is this intellectual foundation that governs the creation of an effective and relevant brand.
This course uniquely combines design & marketing expert information and aims to give you an insight, and hands-on practical experience of the whole process of brandingfrom strategic brand positioning and articulation to brand identity creation, brand expression and brand experience.
Strong strategic thinking turns good designers into great designers. As designers, we need to be strategic thinkers not only for our clients benefit, but also to earn and keep a place at the top table of our design sector when advising clients.
This course aims to give students an insight into the whole process of branding, from strategic brand positioning and articulation to brand identity creation, graphic branding, brand expression and brand experience. This course will arm students with a set of strategic principles and brand design knowledge that they can apply to just about any branding project, for companies or institutions of any size.
By the end of this course you will:
Who should take this course:
This course is ideally suited for anyone interested in branding and communication: graphic design students, graduates, creatives (junior level) in the design industry, business owners, start-ups or (junior level) marketing students. Anyone wanting to create a brand, and plan its strategic positioning, brand identity, expression and experience.
All our Online Short Courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
The course will combine a series of short lectures, mini-workshops, hands-on demonstrations and exercises to highlight key aspects, alongside the running of one creative brief taken through all design stages. All taking place in a supportive environment with tutor/peer feedback and critiques.
Online short course materials
To take part in the Online sessions you will need:
Please source the following materials:
Strategic Branding uniquely combines design and marketing expert information with the aim to give you an insight, and practical experience of the whole process of branding. Strong strategic thinking turns good designers into great designers.