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Introduction To Packaging Design

Introduction To Packaging Design

College
Central Saint Martins
Taught by
Kasia Rust

Description


In this beginners course you will discover what makes packaging design such a vibrant, energetic and buoyant field of the design industry. You'll learn the fundamentals of what packaging design is about, what makes it different and why we need it. Through a series of student-led and practice-based workshops, you will have the opportunity to explore each stage of the packaging design process.

The course is structured to be interactive and involving, with a mixture of independent work and small group learning, with regularly set tasks. You will also work on a main design project which will be taken from brief through to presentation. You'll learn how to communicate and present your ideas and get your point across at every step of the process.

Topics covered

  • Designing for a mainstream brand
  • Understanding the brief
  • Generating your conceptual design
  • Developing your ideas
  • Presenting your concepts

Level: Beginners.

Entry requirements: Basic Mac skills are an advantage but not essential.

Tutor: The tutor on this course changes depending on the course dates. Tutors’ biographies are provided below. If you need to know which tutor is teaching a specific course, please contact us at Short Course Enquiries.

Please note: This course is for students aged 18 and older

Tutor Description


Kasia Rust is Creative Director of Burst* Ltd (http://www.burst-design.com), a branding design and Packaging agency working with mainstream and luxury brands. Clients include Superdrug, Primark, The Goodwood Estate and a variety of boutique brands. She is a graduate of Central Saint Martins and has taught as an associate lecturer on the CSM BA Graphic Design course as well as managing large scale CSM external projects for Hennessy and Louis Vuitton.

Materials


Please bring with you to the first session:

An A4 layout pad
A pen
A pencil

Available dates