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Branding for Startups

Branding for Startups

Chelsea College of Arts
Taught by
Giulio Mazzarini


Join Branding for Start Up’s and equip yourself with the fundamental rules to brand, market and grow a successful business. You will learn plenty of marketing and communication tips and guidance from an experienced design and brand expert.

You will start by identifying your personal or commercial goals and USP’s from which you will create your brand identity. You will also learn how to successfully position your brand, by understanding your clients’ needs.

With marketing and communication tips and guidance from your tutor, you will learn how to present your work effectively, charge clients, win commissions and maximise your online presence. At the end of the course you will create your own tailor-made brand action plan, in a useful one-to-one session with the tutor.

Topics Covered

  • How to create a simple and successful brand identity
  • Business models for Startups
  • How to write a brand manual
  • Strategies to negotiate, present and communicate effectively
  • How to apply semiotics in branding and communication
  • How to write a communication plan
  • Using effective contemporary branding strategies
Course Outcomes
By the end of the course you will be more confident about your marketing your business, have a stronger brand, and be equipped with the necessary steps, to grow your company steadily and organically.

Who Should Attend
Suitable for anyone working in or wishing to launch a Start-up. Or perhaps you are working as a brand advisor, looking to improve your business skills and increase revenue. Freelancers and small companies wishing to increase their business are also welcome.

All Levels Welcome

View PDF to explore progression: Graphic Design: Your Journey [954kb]

Tutor Description

Giulio Mazzarini is a creative director and photographer living in London. He was born in Rome, Italy, where he graduated in Sociology. In 1998 he moved to London, where he completed a Masters in Design Studies at Central Saint Martins, University of The Arts London. After working on the creation of the trend forecasting website, he founded the communication studio GEM. His work has been seen in international magazines such as Vanity Fair, Marie Claire, Elle and Dazed & Confused. He has also contributed to the image development of companies and brands, such as L'Oréal, Reebok, Aston Martin, Citroen and Selfridges. He is an Associate Lecturer of the University of the Arts London, European Institute of Design (Rome) and Groupe INSEEC (Paris & London).

For further information see



Please bring along:

  • A notepad and pen

Available dates