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Branding - Design Your Identity

Course description

A strong brand identity has a huge impact on a business. Learn how to create a successful brand identity that will communicate your offer clearly to your customers and differentiate you from your competitors. Whether you're creating your own identity or launching a new product or service, this practice-based beginners course will guide you through the creative process utilising the Mac. At the end of the course you will apply your brand identity over a chosen form of print or screen based media.

Available dates

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Materials

Please bring to the first session:

  • Pen
  • Pencil
  • A4 pad.

IMPORTANT - Adobe ID Login for Short Course Students

Students will need to create an account with Adobe (unless you already have one) in order to access the Adobe suite at the college – instructions are included below. You will need to use a personal email address to create this. If you already have an account with Adobe, please make sure you bring your login details with you on the first day of the course.

Please note:

  • Creating an Adobe account is free.
  • The software will only be accessible when logged into a UAL networked computer
  • The same account can be used outside of the University, but software will only be accessible through a personal paid subscription that students will need to set up independently
  • You can still create an account on the day but doing this beforehand will save time and avoid delays to the start of the class.
  • If you already have an Adobe ID/ subscription you can use this on your short course rather than setting up a new account.

To create an account students will need to:

  • Go to https://www.adobe.com/uk/creativecloud/start-with-free-creativecloud.html
  • Details

    Topics covered:

    • The course explores the key aspects of designing a brand identity for personal or commercial use.
    • Researching your competitors will help you define your offer and clarify your communication before embarking on the creative process.
    • Initial concepts will explore the use of type, form and colour over a range of ideas on the Mac.
    • Editing and development of your selected idea will enable you to fine-tune all elements of your brand identity.
    • Final application will involve the visualisation of your brand identity across relevant forms of media.

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    Meet the Tutor:

    Learn how to create a successful brand identity that will communicate your offer clearly to your customers and differentiate you from your competitors, this practice-based beginners course will guide you through the creative process.

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