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BSc (Hons) Psychology of Fashion

College
LCF
Start date
September 2020
Course length
3 years
UCAS code
C800

BSc (Hons) Psychology of Fashion teaches psychological theories, concepts and methods of enquiry to apply in the context of fashion business, with a focus on how psychological science can improve fashion industry practice.

Why choose this course at London College of Fashion

  • British Psychological Society accreditation: course content is aligned with the British Psychological Society (BPS) core areas and is accredited by the BPS. This brings recognition of the high level of professional skills students on this course can demonstrate.
  • Unique approach: students learn psychological theories, concepts and methods of enquiry and apply these in the context of fashion business.
  • Diverse employment opportunities: students will gain a distinctive edge, gaining a broad knowledge of both fashion business and the biological bases of behaviour.
  • Unique course: this course is the first and remains the only undergraduate course in applied psychology in fashion
  • Location

    This course is based at John Prince’s Street, Oxford Circus. Find out about the local area, including Marylebone, Mayfair and Soho, in our local area guides on the Student Life pages.

    London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2022. This is part of a new development for London prioritising culture, education and innovation, known as East Bank. Students studying this course will begin their studies at John Prince's Street and are likely to be transferred to LCF’s new site in East London, to complete their studies there, from September 2022. Please see ‘4Fashion: LCF’s move to the Olympic Park’ for more information about the College’s relocation.

    BPS logo

    BRITISH PSYCHOLOGICAL SOCIETY

    BSc (Hons) Psychology of Fashion is accredited by The British Psychological Society, the representative body for psychology and psychologists in the UK, responsible for the promotion of excellence and ethical practice in the science, education, and practical applications of the discipline. Our course accreditation provides graduates with a route to membership of The British Psychological Society. Joining the Society as a student member brings a range of benefits that will enrich your experience in higher education. As a psychology student on an accredited course, membership of the British Psychological Society will broaden your appreciation of your subject, help you keep abreast of new developments and offer networking opportunities.

    Latest news from this course

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    BSc Psychology of Fashion Course Leader and lecturer Aurore Bardey

    Facilities

    Library, John Princes Street
    Library, John Princes Street Photography by: Ideal Insight

    LCF archives and library

    Take a tour of LCF's world renowned fashion library, ideal for research and study.

    London College of Fashion Regents Street
    London College of Fashion, Regents Street

    Business facilities

    Discover the business facilities, across our John Princes Street and High Holborn.

    Mare Street Canteen

    LCF's social spaces

    Explore our social spaces, for collaborative study and breaks, across our six sites in London.

    Smell Of Success talk: Fashion Business School Summit 17
    Alexa Chung on Positive Body Image and Diversity
    Better Lives 2015 - Positive Psychology in Fashion

    Course overview

    Introduction 

    BSc (Hons) Psychology of Fashion, breaks new ground by applying psychological science in the context of fashion to enable an evidence-based understanding of human behaviour across the broad spectrum of the fashion industry. 

    What to expect 

    • The scientific discipline of psychology equips graduates with an extremely rich and diverse portfolio of skills and knowledge that gives them a distinct edge in the employment and entrepreneurial markets of fashion and related industries. 

    • Students will use their understanding of human behaviour to make predictions, with the aim of addressing real world problems across fashion and fashion business. 

    • Membership of the British Psychological Society will broaden your appreciation of your subject and help you keep abreast of new developments. This will help to equip students with the key contacts and skills needed to succeed in industry after graduation or to progress onto postgraduate study.  

    Work experience and opportunities 

    Students will be expected to engage with the diverse extra-curricular activities at LCF and to contribute to the Psychology of Fashion Student Conference, held in Spring each year, as well as other psychology-specific events. Students are encouraged to join the British Psychological Society (BPS) and engage with their free networking, careers and social events.  

    Mode of study 

    BSc (Hons) Psychology of Fashion runs for 90 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 30 weeks. 

     

    Course units

    The units you will study in Year 1 are as follows: 

    The  Introduction to Psychology of Fashion  unit will orientate you to the practices and knowledge base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self development.   

    The  Applications of Psychology in Fashion  unit will consider how the application of psychology can make a positive difference in the fashion industries in general and in fashion business in particular. You will study theories and concepts from the core areas of psychology including individual differences, biological, cognitive, emotional, social, lifespan psychology, and discuss their application to develop solutions to real life issues in fashion. 

    Philosophy and Ethics in Research  unit acknowledges the study and application of ethics is a fundamental component of any psychology programme. You will learn the fundamental elements of conducting research with human participants from philosophical and ethical perspectives.  

    The Better Lives  unit will provide you with a solid understanding of LCF’s core values and how they connect to your practice. As part of this unit, you will explore diversity, social responsibility and sustainability. Themes which you will then apply to a selected project. This unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit Better Lives. 

    The  Collaborative Project unit introduces you to the research skills needed to understand human behaviour within the context of fashion and business. This unit will allow you to work collaboratively to identify an area of fashion business that interests you and to investigate the links between your chosen topic and psychology.  This will allow you to consolidate the knowledge and skills that you have already acquired, allow you to conduct research, and develop working relationships that are essential for employability. 

    The units you will study in Year 2 are as follows: 

    Cognition in Design and Innovation  unit looks at the influence of cognitive processes on design and innovation using the concept of design thinking, which applies empathy and creativity to generate potential solutions to a given problem. You will gain an understanding of how the processes and methods used in design to solve problems can lead to enhanced design practice and improved communication with designers. 

    The  Fashion and Wellbeing  unit is concerned with the concepts and theories of psychological wellbeing as applied in the context of fashion. It explores individual, societal and global issues including identity and body image, appearance and judgement, fashion and the environment, and the impact of technology.  

    The  Fashion & Identity unit will be able to study a Cultural and Historical Studies option of your choice that will broaden and deepen your learning of areas relating to your interests in your chosen field.  

    The  Consumer Psychology unit introduces you to concepts of consumer behaviour and psychology through investigation of how and why we buy fashion goods and services. You will investigate how consumer identity is formed, and develop your understanding of fashion psychographics and cross-cultural values and how these may inform fashion marketing practices. You will apply market research methods and evaluate consumer behaviour in different parts of the world. 

    In the  Consultancy Project,  you will learn to develop practical analysis skills through designing an investigation, collecting, exploring, analysing and interpreting data appropriately using Statistical Package for the Social Sciences (SPSS), or qualitative methods of analysis and interpretation. You will then carry out and write up a negotiated consultancy project in the context of fashion business. 

    The units you will study in Year 3 are as follows: 

    In  Future Thinking unit, you will apply the knowledge and skills from Years 1 and 2 to critically appraise current fashion business in the context of product development and marketing, including cost-benefit analysis, affordances and the human/technology interface.  

    Social Sustainability and Business Psychology  unit explores how human resources need to be sustained and used effectively in the same way as other tangible and intangible organisational resources. You will examine the links between employee psychological wellbeing and motivation, productivity and innovation.  

    The Final Major Project  is a major piece of work and the culmination of your degree. It provides you with the opportunity to demonstrate the knowledge and skills acquired through your work on the course.  

    The BSc (Hons) Psychology of Fashion offers a large and novel panel of learning and teaching methods. Students are assessed using an innovative panel of assessments, which have been chosen to fit with the industry, marketing and psychology requirements. 

    Learning and teaching methods

    The following teaching and learning methods are employed to support the integrated aims of the course outcomes:

    • Lectures will provide students with a critical understanding of the relevant theoretical concepts, models and frameworks and how these can be applied to a range of scenarios in which psychology can be applied to understand and predict human behaviour in the context of fashion.
    • Seminar sessions will offer the opportunity to explore theories and concepts from psychology applied in the context of fashion to address real-world issues.
    • Taught and supervised workshops in data analysis, using common statistical and qualitative data analysis packages.
    • Group and individual tutorials to monitor student progress through the course.
    • Group and individual tutorials to support group projects.
    • Individual final project supervision.
    • Self-directed studies within the planned schemes of work of all units.

    Assessment methods

    The following assessment methods are employed to support the integrated aims of the course outcomes:

    • Written assessments encompassing the following: essay, critical review, magazine article, individual project report, reflective statement.
    • Practical tests in applying quantitative and qualitative data analysis software.
    • Presentations: individual and group.
    • Time-constrained examinations.

    Staff

    Dr Aurore Bardey is the course leader of the BSc (Hons) Psychology of Fashion and a senior lecturer in Psychology. She obtained a BSc in Psychology, BSc in Sport Science, a Master and a PhD in Cognitive Psychology and Neuroscience. She is a BPS chartered member and HEA senior fellow. Aurore did two postdoctoral positions (at the Polytechnic School of Lausanne, Switzerland and the University of Manchester) and a teaching fellow at the University of Besancon (France). She has extensive experience in course leadership and teaching. She is often contacted by the fashion press and industry for comments. Aurore is a member of the Psychology Ethics Review Panel and the College’s Research Degrees Sub-Committee. Her research interests involve body image, sensory perception, and consumer behaviour. Read Aurore Bardey's full profile here.

    Dr Jekaterina Rogaten is the course leader of the MSc Applied Psychology to Fashion and a senior lecturer in Psychology. Jekaterina obtained a BSc degree in Psychology and a PhD in Psychology. She is a fellow of Higher Education Academy, a member of Association of Business Psychology and a member of European Association on Learning and Instruction. She is also in the process of obtaining her BPS chartered membership. Jekaterina has extensive teaching experience. Her main research areas are learning analytics with a particular focus on learning gains, performance, progress, approaches to studying, creativity, metacognition, emotions, flow and motivation. She has collaborated on a number of large funded projects including national, European and International.

    Dr Anke Schat is the specialist technician for Psychology. She completed her MSc in Clinical Neuropsychology, after which she worked as a research executive for a global media agency. She enrolled as a junior researcher at Leiden University Medical Centre in The Netherlands, where she completed her PhD on anxiety disorders working with large naturalistic datasets. Here, she co-wrote a grant application for a post-doctoral research position funded by The Netherlands Organisation for Health Research and Development (ZonMW). Anke has an extensive teaching experience. In addition to working as a specialist technician, she is a member of the UAL board of ethics and the Psychology Ethics Review Panel. Her research interests include mental health and sustainable consumer behaviour.

    Dr Soljana Çili is a lecturer in Psychology. She has a first-class Bachelor of Psychology (Honours) and a PhD in Psychology. She is a Chartered Psychologist and has extensive teaching experience. She is a member of the Psychology Ethics Review Panel, as well as the College’s Academic Misconduct Panel, Research Degrees Sub-Committee, and REF Panel. Her research interests revolve around autobiographical memory, intrusive mental images, factors influencing the development of individuals’ sense of self and psychological well-being, psychopathology, and cognitive-behavioural therapeutic interventions. Soljana has published her work in peer-reviewed journals and has presented it in national and international conferences. She is co-author of the book Autobiographical Memory and the Self: Relationship and Implications for Cognitive-Behavioural Therapy.

    Dr Ameerah Khadaroo is a lecturer in Psychology. She completed a PhD in Developmental Psychology at the University of Warwick. Prior to this, she obtained a degree in Psychology (First Class) and a Masters in Child Psychology (Distinction). Along with undertaking teaching roles at Warwick University, she has also taught at the University of East London and undertaken research at Kingston University. Before starting her PhD, she also gained extensive experience teaching psychology across courses and colleges in London. Ameerah is a member of the Psychology Ethics Review Panel. She has also published in peer reviewed journals and been accepted at international conferences. Her main areas of expertise are developmental psychology, well being including in the context of fashion, and qualitative research methods.

    Patrick Fagan is a part-time lecturer in Psychology. He has a BSc in Psychology and an MSc in International Marketing. Patrick is also an Associate Lecturer in Consumer Behaviour and the Psychology of Marketing and Advertising at Goldsmiths College, University of London. He is a member of the Psychology Ethics Review Panel. He has published peer-reviewed papers on topics ranging from price psychology to Facebook psychology. Patrick also frequently writes for press and blogs, appearing in publications like The Guardian, The Evening Standard and AdMap, and also makes radio and TV appearances on consumer psychology. Moreover, Patrick has an extensive experience applying brain science to business, having worked for a number of behavioural science consultancies. Patrick’s book, Hooked: Why cute sells, and other marketing magic we just can't resist is with Pearson Business.

    How to apply

    Opportunities for all

    We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

    We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

    Entry requirements

    The standard minimum entry requirements for this course are:

    One or a combination of the following accepted full level 3 qualifications.

    • Three A Level Passes at Grade B or above (preferred subjects include Sociology, Biology, Mathematics, English, Philosophy, Economics, Politics, Business Studies and Psychology (please note, Psychology A level needs to be passed at C or above)).
    • Distinction, Distinction, Merit at BTEC Extended Diploma (preferred subjects Art & Design);
    • Distinction Foundation Diploma in Art and Design;
    • Merit at UAL Extended Diploma;
    • Access Diploma or 120 new UCAS tariff points from the Access to HE Diploma;
    • 120 new UCAS tariff points (equivalent to 300 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
    • equivalent EU or non-EU qualifications;
    • or 25 IB points;
    • and Six GCSE passes at grade A*-C or grade 9-4, including Maths and English.

    APEL (Accreditation of Prior (Experiential) Learning)

    Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

    • Related academic or work experience
    • The quality of the personal statement
    • A strong academic or other professional reference
    • OR a combination of these factors

    Each application will be considered on its own merit but we cannot guarantee an offer in each case.

    English Language Requirements

    IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements 

    Selection criteria

    The course team seeks to recruit students who can demonstrate:

    • A strong interest in the different roles of management within the fashion industry
    • Clear academic interest in psychology and business studies;
    • An engagement with analytical and evaluative activities particularly in the pursuit of understanding human behaviour;
    • An analytical problem solving approach
    • A proactive attitude
    • Self-motivation and an independent approach
    • An ability to multi-task
    • Strong numeracy skills
    • Able to communicate orally and in writing.

    Applicants will be expected to evidence reasons in the application for:

    • Why you want to come on the course and what you will bring to the course
    • An understanding of the different management roles within the fashion industry
    • An awareness of current affairs
    • An awareness of fashion and the role it plays in the culture of a society
    • The ability to work in a team
    • A motivation to succeed on the course
    • A motivation for working in management in the fashion industry

    Making your application

    This section includes all the information you need on how to apply and how your application is considered, and what happens next.

    You should apply though UCAS – Universities and Colleges Admissions Service – and you will need the following information:

    University code:          U65

    UCAS Code:                 C800

    London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

    Entry to Year 2 or Year 3

    If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Click here for important information about our UAL External Student Transfer Policy.

    Application deadline

    We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

    After you apply

    What happens next

    All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

    How we notify you of the outcome of your application

    If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

    This section includes all the information you need on how to apply and how your application is considered, and what happens next.

    How we assess your application

    All application forms, personal statements and references are read and considered by the course team against the entry requirements and selection criteria listed above. If you have achieved or expect to achieve the standard entry requirements you will be invited to attend an interview. If the academic team wish to consider your application further, you will be invited to attend an interview either in person or via telephone where an international academic will ask you questions to establish your suitability for the course. Please note that not all applicants are invited to attend interview.  When you have attended your interview we will advise you of your outcome.

    There are three ways international students can apply to an undergraduate course at London College of Fashion:

    If you choose to apply though UCAS – Universities and Colleges Admissions Service – you will need the following information:

    University code:          U65

    UCAS Code:                 C800

    You can only apply to the same course once per year whether you are applying via UCAS, UAL Representative or using the UAL online application system. Any duplicate application will be withdrawn.

    For further advice on how to apply please visit the UAL International Application page.

    London College of Fashion does not accept applications for deferred entry.  You should therefore apply in the year you wish to study.

    Entry to Year 2 or Year 3

    If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Click here for important information about our UAL External Student Transfer Policy.

    Application deadline

    We recommend you apply by 15th January for equal consideration.  However this course will consider applications after that date, subject to places being available.

    After you apply

    What happens next

    Immigration History Check

    Whether you are applying online via UCAS or through a UAL representative or direct application you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL.  Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

    Initial application check

    All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. If the academic team wish to consider your application further, you will be invited to attend an interview either in person or via telephone where an international academic will look at your portfolio and ask questions to establish your suitability for the course.

    If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed to be asked to attend an interview.

    Please note that if you are unable to attend interview, the College may not be able to re-schedule.

    How we notify you of the outcome of your application

    If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. If you have applied directly or through an agent, we will notify you through the UAL portal. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.


    After you apply

    After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

    Once we’ve reviewed and assessed your application, we’ll contact you via UCAS Track or the UAL Portal to let you know whether your application has been successful.

    Potential changes to course structure

    Please note: the information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course. Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

    Webpage updates

    We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please use the enquiry form above.

    Fees & Funding

    Home / EU fee

    £9,250

    This applies for the 2020/21 academic year.

    Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

    International fee

    £22,920

    This applies for the 2020/21 academic year.

    Additional costs

    In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

    Charges may be made for special clothing or equipment which students may need in order to participate in certain activities which form part of the course but which they retain. However, where such clothing or equipment is necessary for the student’s health or safety a charge may only be made for clothing and equipment which the student retains if the student also has the option of borrowing the clothing or equipment free of charge.

    Accommodation

    Find out about the accommodation options available and how much they will cost.

    Scholarships and awards

    There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

    Scholarship search

    Careers and alumni

    All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

    LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
    • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
    • Access to to speaker programmes and events featuring alumni and industry.
    • Access to careers activities, such as CV clinics and one-to-one advice sessions.
    • Access to a graduate careers service
    • Access to a live jobsboard for all years.
    • Advice on setting up your own brand or company.
    Graduates who wish to continue their education at postgraduate level can progress to suitable courses within the College, the University or elsewhere.

    Career paths

    It is envisaged that graduates from this course and those who continue onto the MSc, will be highly sought across the fashion industry. They will possess the skills, knowledge and, moreover, the aptitude demanded by employers. Psychology is the scientific study of human behaviour so it can be applied in all contexts across the fashion industries and beyond.

    Some examples of potential graduate jobs are:

    • Consumer behaviour expert
    • Data analyst
    • R&D research scientist

    Alumni

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