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Service Design

Service Design

Central Saint Martins
Taught by
Antonio Starnino, Tutor to be confirmed


Service design adds value for users by improving their experiences across the various stages of a service. At the same time, it helps providers optimise their back-end operations.

In this beginners course you'll discover several methods for creating meaningful user experiences and designing effective and sustainable solutions. Rather than starting with a proposal and then adapting it to people, you will begin by understanding their needs in order to develop your solution.

Service design is essentially a people centred process. Where it has been applied, both in the public and private sectors, it has created a significant positive impact. Book your place now if you want to learn more about this emerging field.

Who should take this course?

  • Non-designers working in service industries.
  • Creative professionals looking to move into this emerging discipline.
  • Anyone interested in creative problem solving approaches and applied design thinking.

Topics covered

  • You will be working individually and in small teams engaging with practical activities in response to a client brief.
  • You will engage with a specific challenge and design a service-based proposal, which will be presented at the end of the course.
  • Visiting service design practitioners from leading European agencies will share their professional experience with the course participants providing mentoring support and workshops.
  • In the past years we invited practitioners from thinkpublic, live|work, Participle, Engine, Uscreate, FutureGov, Sidekick Studios, Claro Partners, the Helen Hamlyn Centre and Design Against Crime Research Centre.
  • A networking event at the end of the course will give the students the opportunity to meet the local service design community.

Level: This course is meant as a practical introduction to the field of service design and will provide tools and methods for designing services.

Entry requirements: None


"I would like to highlight about Service design short course it's extraordinary criterion and good balance between theoretical contents and practical exercises" - M Guerrero, December 2016

Please note: This course is for students aged 18 and older

Tutor Description

Antonio Starnino is a service designer, facilitator, and lecturer born in Montreal, Canada, with a passion and curiosity for exploring design’s role in affecting positive change. He is a graduate of the Masters in Service Design from Politecnico di Milano. He has worked for a number of public and private sector institutions, across industries such as healthcare, smart energy, retail, education, mobility and food innovation, & digital government for European design studios such as frog, CB’a & DOING. 

Currently, he is a partner at Studio Wé, a work design studio embedding design within organizations and he is also a visiting lecturer at Central Saint Martins and Politecnico di Milano teaching Service Design.

Linkedin: in/astarnino/


 Please bring with you to the first session:

  • Notebook
  • Inspiring books
  • Magazines and publications


  • Laptop
  • Smart tablet
  • Digital camera
  • Video or audio recorder

Available dates