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Exploring Service Futures through Design Sprints Online Short Course

Course description

This online professional development short course led by Lucy Kimbell, Professor of Contemporary Design Practices and Director of the UAL Social Design Institute, will provide insights and perspectives on how to conduct ‘futures’ thinking within your business or organisation using design-led approaches. It draws upon insights and methods developed through a cross-disciplinary research project about AI readiness in professional services funded by the UKRI Industrial Strategy Challenge Fund in which the Social Design Institute was a partner.

Who should attend this online short course?

This online short course is aimed at anyone employed in business and professional services seeking to find out how to employ design thinking and methods within their organisation, as well as design professionals seeking to support clients in exploring service futures.


Through this session you will:

  • Learn some key concepts in relation to futures and AI
  • Have a practical taster of the principles and methods involved in design sprints
  • Gain an understanding of how futures can be explored through design
  • Be encouraged to consider how AI might affect the future of your own sector/ profession/ services, and design itself

This short course offers:

  • Expert knowledge from industry professionals
  • Opportunities to meet other like-minded creatives
  • A chance to join the conversation with a live Q&A
  • Opportunity to upskill and develop professional practices
  • Participants will receive a certificate upon completion

Available dates

If no dates are showing then please sign up to our mailing list to find out about upcoming dates and new course developments.


Topics covered will include:

  • How AI is affecting service-based industries
  • The implications of AI for service design
  • Collaborative strategy development through design sprints
  • Scenario planning


To take part in this online session you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here -

We recommend you have:

  • A notebook
  • A pen
Meet the Tutor:

This two-hour online short course is an introduction to the principles and methods involved in design sprints.

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