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Experience Design for Retail (Online Short Course)

Experience Design for Retail (Online Short Course)

Central Saint Martins
Taught by
Inaki Arbelaiz


Experience Design for Retail is designed for anyone who owns or is responsible for retail spaces, or facilities which deliver services to the public (such as libraries, community centres, etc.). The course will provide you with conceptual tools and frameworks and practical innovation processes which will allow you redesign the customer experience in your space. This can have a profound impact on visitor satisfaction and retail or service success. Key topics include concept generation, identity and use of space.  The course will be delivered around practical experimentation both in the online studio and in the field, with the final aim of creating an original concept for a retail space you choose  The course will cover the following steps, building towards your final concept, which will be ready to pitch to stakeholders.

Topics Covered

  • Retail space concepts and retail innovation
  • Choosing a space to work with
  • Analysing sites, user universes, and client chains
  • Writing a space narrative
  • Design matching space to product
  • Space design (sketches, mood boards, collages, etc.)
  • Materials and light map
  • Finalise design
  • Pitch your experience design concept.

Course Outcomes
By the end of this course, you will have a personalized retail strategy and retail space innovation for your own project/spatial requirement. This will match the retail narrative to the retail space and retail interaction you need, aligned with the experience you are aiming to achieve.

Who is Experience Design for Retail (Online) for
The course is aimed at anyone who wants to rethink their retail space, or professionals looking for innovative and holistic approaches to retail spaces.
Please note: This course is for students aged 18 and older

Why choose a CSM Online Short Course
Our online learning short courses allow you to experience Central Saint Martins wherever you are in the world. Additionally all CSM Online Short Courses include

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • CSM Certificate upon completion

Visit Frequently Asked Questions for further details about preparing for your online course, including any equipment you need.

Please note that all courses are taught in UK time. To compare times, please check World Time Buddy.

Tutor Description

Iñaki Arbelaiz Is a trained MsC Architect and Urbanist, MsC Industrial Design and UX, and has an extensive international experience working on spatial innovation and urban behaviour, innovation systems design and roll out, and creative and service-oriented organizational design. This experience includes work on areas of urban invigoration in Russia, Italy, Spain, United Kingdom and Netherlands. Current projects include the Creative Systematic for the Basque Culinary Centre and Innovation Service Design for Ferrovial-Amey UK. He is also a visiting practitioner on the MA Innovation Management programme at Central Saint Martins.


Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient

Course Specific Materials

Please bring the following materials to the first session:

  • Pen
  • Paper

Available dates