Social Media Marketing Intensive Online Short Course

Course description

This course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms.It will give you an overview of social media's role in driving customer engagement, and its role in optimising Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from these, with appropriate and engaging content.

Course Outcomes

By the end of the course you should be able to:

• Establish a sustainable presence on the social media platforms relevant to your business
• Execute a social media campaign and measure its impact using metrics
• Understand online privacy laws and best practice for social media marketing

Who Should Attend

Anyone responsible for social media marketing who would like to learn how to develop and execute a social media marketing plan.

All our Online Short Courses include:

• Live online lessons with the same tutors
• The same course content and learning outcomes
• Lesson recordings, for review
• Access to VLE with course content
• Forums for support
• 2 weeks online access
• Certificate upon completion

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.