
Social Media Marketing Intensive Online Short Course
Course description
This course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms.It will give you an overview of social media's role in driving customer engagement, and its role in optimising Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from these, with appropriate and engaging content.
Course Outcomes
By the end of the course you should be able to:
- Establish a sustainable presence on the social media platforms relevant to your business
- Execute a social media campaign and measure its impact using metrics
- Understand online privacy laws and best practice for social media marketing
Who Should Attend
Anyone responsible for social media marketing who would like to learn how to develop and execute a social media marketing plan.
All our Online Short Courses include:
- Live online lessons with the same tutors
- The same course content and learning outcomes
- Lesson recordings, for review
- Access to VLE with course content
- Forums for support
- 2 weeks online access
- Certificate upon completion
Please note that all courses are taught in UK time. To check and compare times please click here.
Available dates
Materials
Online short course materials
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Chrome)
- Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
- Webcam
- Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net
Please bring for the first session:
- notebook and pen
Details
Topics covered
- An overview of popular social media platforms and best practice
- How to build a sustainable follower base on social media platforms
- Creating a consistent voice across platforms
- Best practice in social media marketing strategies
- Capturing and analysing metrics to segment and target your market
- Measuring a campaign’s return on investment (ROI)
- Overview of online privacy laws and bestpracticefor privacy including data breaches
- Optimising Google search rankings
Reviews
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Meet the Tutor:

This beginners course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools to build a network and run social media campaigns on various platforms.
Pay by:

Contact us:
- London College of Communication
- Telephone +44 (0)20 7514 7015
- Address Elephant & Castle London SE1 6SB
- Make an enquiry
- Sign up to our mailing list
- Contact
- London College of Communication
- Short Courses
- +44 (0)20 7514 7015
Address
- Elephant & Castle
- London
- SE1 6SB