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IMPORTANT INFORMATION: Our booking system is currently down. Please call +44 (0) 20 7514 7015 or email ualshortcourses@arts.ac.uk to contact our team. Booking will be available again in the next 24 hours.

Social Media Marketing Intensive Online Short Course

Course description

This course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms.It will give you an overview of social media's role in driving customer engagement, and its role in optimising Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from these, with appropriate and engaging content.

Course Outcomes

By the end of the course you should be able to:

  • Establish a sustainable presence on the social media platforms relevant to your business
  • Execute a social media campaign and measure its impact using metrics
  • Understand online privacy laws and best practice for social media marketing

Who Should Attend

Anyone responsible for social media marketing who would like to learn how to develop and execute a social media marketing plan.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.

Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Topics covered

  • An overview of popular social media platforms and best practice
  • How to build a sustainable follower base on social media platforms
  • Creating a consistent voice across platforms
  • Best practice in social media marketing strategies
  • Capturing and analysing metrics to segment and target your market
  • Measuring a campaign’s return on investment (ROI)
  • Overview of online privacy laws and bestpracticefor privacy including data breaches
  • Optimising Google search rankings

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • notebook and pen
Meet the Tutor:

This beginners course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools to build a network and run social media campaigns on various platforms.

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