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Have you ever wondered how Dove #ChooseBeautiful or Nike Women’s #BetterForIt video content have gone viral? This course will show you how to plan and produce videos that will form part of a sharable brand story. By the end of the course you will have a thorough understanding of the tools and assets needed to pitch to a potential client, this includes treatment development, advert and viral video analysis, storyboarding, basic storytelling structures. Through lectures and practical exercises, you will learn about storytelling structures, treatment development and researching your idea, shooting styles, storyboarding/animatics and delivering your final concept and pitch. The course will be useful for filmmakers looking to move into this 'in-demand' area, and account managers or marketing coordinators with responsibility for commissioning online content. It’s also ideal for individuals seeking to promote their own business using online video. By the end of the course you will be ready to approach clients and briefs with well-constructed ideas and proposals and the ability to pitch and present them professionally.
Who Should Attend
Filmmakers looking to move into this 'in-demand' area. Account managers or marketing coordinators with responsibility for commissioning online content. Individuals wanting to promote themselves or a business online using video content.
All our Online Short Courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
By the end of this course you should be able to:
Online short course materials
To take part in the Online sessions you will need:
Please bring for the first session:
Pitching and producing online video content short course will give filmmakers and marketeers the knowledge and tools to plan and deliver branded content for website and social media. Covering briefs, treatments and editing.