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Creative Copywriting Online Short Course

Course description

What makes an effective headline? How should you tailor your copy to different audiences and media? These questions and many others are explored during an informal and lively session which attracts people from a wide range of backgrounds.

The agenda includes practical exercises and discussions which will help build your confidence, whether you're writing copy for websites, social media, email, ads or traditional print. Find out how to add some extra punch and creative flair to your writing, which will help you grab attention and persuade customers.

Please feel free to bring along examples of pieces of copy you've written or work in progress.

Who should attend

Ideal for people who work in marketing, design or corporate communications. You may well write copy yourself or perhaps your role is to make judgements about others' work? Either way, you'll find the session a valuable and practical learning experience.

For more information on Online Short Courses please see the below information.

Course outcomes

You will have learnt how to write effective headlines, tailor copy to different audiences and encourage readers to stick with you. In addition, you will have looked at the challenges presented by a range of media from traditional ads and direct mail through to digital and social media.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Available dates

Enquire about this course and we will contact you when new dates are published.


Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here -

Course specific materials

Please source the following materials:

  • Notebook and Pen


Topics covered

  • Fundamental principles of good writing
  • Exploring tone of voice.
  • Headline writing techniques
  • Combining words and images - conceptual thinking
  • Structuring longer pieces of copy in print - leaflets and brochures
  • News writing - PR, press releases, newsletters
  • Writing for the web
  • Writing for social media
  • Direct communication - mail and email
  • Creative challenge



Excellent experimental, active, inclusive, creative teaching style so much shared to enjoy, absorb, and put into practice! The tutor provided 1 to 1 expert help and advice to every student and built a great team through shared exercises. Kathy Gibson, August 2017


The course was delivered expertly with the right amount of info on each topic. I like how [The tutor] addressed peoples industries and used them as examples this made it very interesting and dynamic. Amy Miles, August 2017
Meet the Tutor:

Creative Copywriting is a 3 day course. You'll learn the tricks of the copywriter's trade and practise your own creative copywriting. Learn to write effective headlines, tailor copy to different audiences and encourage readers to stick with you.

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