What makes an effective headline? How should you tailor your copy to different audiences and media? These questions and many others are explored during an informal and lively session which attracts people from a wide range of backgrounds.
The agenda includes practical exercises and discussions which will help build your confidence, whether you're writing copy for websites, social media, email, ads or traditional print. Find out how to add some extra punch and creative flair to your writing, which will help you grab attention and persuade customers.
Please feel free to bring along examples of pieces of copy you've written or work in progress.
Who should attend
Ideal for people who work in marketing, design or corporate communications. You may well write copy yourself or perhaps your role is to make judgements about others' work? Either way, you'll find the session a valuable and practical learning experience.
For more information on Online Short Courses please see the below information.
You will have learnt how to write effective headlines, tailor copy to different audiences and encourage readers to stick with you. In addition, you will have looked at the challenges presented by a range of media from traditional ads and direct mail through to digital and social media.
Clear, easy to understand lessons:
Live interactive classrooms:
A certificate of completion:
All our online short courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
Online short course materials
To take part in the Online sessions you will need:
Course specific materials
Please source the following materials:
Notebook and Pen
Creative Copywriting is a 3 day course. You'll learn the tricks of the copywriter's trade and practise your own creative copywriting. Learn to write effective headlines, tailor copy to different audiences and encourage readers to stick with you.