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Experience Design: Narrative (Weekend)

Experience Design: Narrative (Weekend)

Central Saint Martins
Taught by
Pigalle Tavakkoli


This multidisciplinary course explores the ways that narrative can be used as a tool to engage, explain, teach and inspire across a wide range of practices.

We  will discuss narrative theory and structure, putting this into practice as you design a series of site specific interventions in the spaces around Kings Cross.

This bite sized course will challenge you to find narrative in unexpected places and use this new insight to refresh the way you work whether through design (2d or 3d), performance, events, exhibitions, marketing, writing or many other practices .

Who should take this course?

It is particularly suitable for people working or are interested in programming for museums and cultural heritage, planning events, services or activities for a wide range of audiences.

It would be useful for anyone wanting to progress into the design of narrative environments, including designing visitor and customer experiences for cultural, commercial and community environments.

Entry requirements: None

Level: Beginners

Please note: This course is for students aged 18 and older

Tutor Description

Pigalle Tavakkoli originally worked extensively in the fashion industry, as Studio Assistant for Alexander McQueen before going on to run her own label designing high end womenswear for boutiques worldwide. She went on to work as Creative Assistant to Jasmine Di Milo, Marketing Manager for designers such as Lezley George, and project managed lookbooks for Benetton and Levi's Vintage Clothing.

Pigalle is now established as a Creative Producer with over a decade’s expertise in designing experiences which merge art and science. She develops immersive environments which place audiences at the heart of the narrative. She has worked for leading cultural organisations such as the V&A, National Portrait Gallery, Wellcome Collection, and multi-arts festivals such as Latitude, Wilderness and Secret Garden Party. She has also developed experiential activations for brands such as Marmite, Yo! Sushi, Cinzano, and communications campaigns for the English National Ballet and the 2012 Cultural Olympiad.

Pigalle has been running the Experience Design short course at Central Saint Martins (CSM) with Susanne Buck for 6 years. Their joint expertise includes Experience Design, Audience, Participation, Story and Narrative. Pigalle is a visiting lecturer for London College of Communications.

Further work can be seen on hter website:


Please bring to the session:

  • A notebook and pen
  • Helpful, but not essential - laptop/ ipad, camera  (anything you would usually use to make notes and do project work)

Available dates