skip to main content
Experience Design

Experience Design

Central Saint Martins
Taught by
Susanne Buck, Pigalle Tavakkoli


In an increasingly media saturated world discover how to design events, environments, products and services that transform emotions, thoughts and behaviour. This interdisciplinary course is an introduction to the emerging discipline of experience design. You'll learn methods and techniques that can be applied across all sectors, to improve the quality of interaction and depth of engagement with audiences.

This structured course combines illustrated lectures, discussions, and short collaborative briefs to explore how experiences can be designed using images, objects, environments, stories and the senses which leave a lasting impression. At the end of the course you will have increased your knowledge and professional skills, and be inspired by the potential to incorporate these into your own work, practice or studies.

Topics covered

  • You will work collaboratively to conceive immersive experiences that engage and inform, and learn what goes into making them a reality.
  • Learn about theories and models which have shaped our current knowledge of Experience Design, drawing influence from the art, commercial and heritage sectors
  • Apply tools and techniques inspired by psychology, neuroscience, marketing and education to research, design and develop your ideas
  • Learn how to design the emotional journey of your audience, the importance of achieving ‘flow’, and when even negative emotions might be turned to good
  • Discover the power of Story and Narrative as tools for design and communication
  • Summer school only – we will explore iconic London spaces and design experiences to engage the public

  • Level


    Entry requirements


    Please note: This course is for students aged 18 and older

    Tutor Description

    Susanne Buck is Co-Director of Flow Associates, a consultancy specialising in audience research and development for the museum sector and other cultural and creative clients. Inspired by the theory of ‘flow’, they exist to help organisations thrive so that in turn people can learn, create, connect and flourish. Their research and policy work helps shape dialogues and programmes in areas of cultural learning, sustainable futures and digital strategy. Clients include ACE, National Maritime Museum, the Science Museum, Heritage Lottery Fund, Institute of Physics, English Heritage, Girlguiding UK, and the Said Foundation’s Amal project.

    Previously Susanne was Education and Audience manager for the British Music Experience, and has 15 years experience of the sector. She volunteers as a trustee for the Greenwich Music Trust and as a Cultural Heritage Industry Advisor for Creative & Cultural Skills, an organisation championing youth employment in the creative sectors.

    Susanne has been running the Experience Design short course at Central Saint Martins (CSM) with Pigalle Tavakkoli for 6 years. Her expertise includes Experience Design, Audience, Participation, Story and Narrative. Additionally, Susanne is a visiting Lecturer for CSM’s Narrative Environments MA, and Ravensbourne’s Service Design Innovation MA.

    Pigalle Tavakkoli originally worked extensively in the fashion industry, as Studio Assistant for Alexander McQueen before going on to run her own label designing high end womenswear for boutiques worldwide. She went on to work as Creative Assistant to Jasmine Di Milo, Marketing Manager for designers such as Lezley George, and project managed lookbooks for Benetton and Levi's Vintage Clothing.

    Pigalle is now established as a Creative Producer with over a decade’s expertise in designing experiences which merge art and science. She develops immersive environments which place audiences at the heart of the narrative. She has worked for leading cultural organisations such as the V&A, National Portrait Gallery, Wellcome Collection, and multi-arts festivals such as Latitude, Wilderness and Secret Garden Party. She has also developed experiential activations for brands such as Marmite, Yo! Sushi, Cinzano, and communications campaigns for the English National Ballet and the 2012 Cultural Olympiad.

    Pigalle has been running the Experience Design short course at Central Saint Martins (CSM) with Susanne Buck for 6 years. Their joint expertise includes Experience Design, Audience, Participation, Story and Narrative. Pigalle is a visiting lecturer for London College of Communications.

    Further work can be seen on hter website:


    Please bring to the first session:

    • Pens
    • Pencils
    • Notebook
    • Digital camera
    • A laptops / iPad woudl be useful, but is not essential

    Available dates