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Experience Design

Experience Design

Central Saint Martins
Taught by
Pigalle Tavakkoli, Susanne Buck


In an increasingly media saturated world discover how to design events, environments, products and services that transform emotions, thoughts and behaviour. This interdisciplinary course is an introduction to the emerging discipline of experience design. You'll learn methods and techniques that can be applied across all sectors, to improve the quality of interaction and depth of engagement with audiences.

This structured course combines illustrated lectures, discussions, and short collaborative briefs to explore how experiences can be designed using images, objects, environments, stories and the senses which leave a lasting impression. At the end of the course you will have increased your knowledge and professional skills, and be inspired by the potential to incorporate these into your own work, practice or studies.

Topics covered

  • You will work collaboratively to conceive immersive experiences that engage and inform, and learn what goes into making them a reality.
  • Learn about theories and models which have shaped our current knowledge of Experience Design, drawing influence from the art, commercial and heritage sectors
  • Apply tools and techniques inspired by psychology, neuroscience, marketing and education to research, design and develop your ideas
  • Learn how to design the emotional journey of your audience, the importance of achieving ‘flow’, and when even negative emotions might be turned to good
  • Discover the power of Story and Narrative as tools for design and communication
  • Summer school only – we will explore iconic London spaces and design experiences to engage the public

  • Level


    Entry requirements


    Please note: This course is for students aged 18 and older

    Tutor Description

    Pigalle Tavakkoli originally worked in the fashion industry as Studio Assistant for Alexander McQueen, followed by running her own label designing high end womenswear for boutiques worldwide. She went on to work as Creative Assistant to Jasmine Di Milo, Marketing and PR Manager for designers such as Lezley George, and project managing lookbooks for Benetton and Levi’s Vintage Clothing. Pigalle is now established as a Senior Experience Designer with over a decade producing events, installations and campaigns. She develops multisensory story worlds driven by audience participation, to transform the way they feel, think and behave. She has worked for leading cultural organisations and museums across the UK and internationally. These have included the V&A, National Portrait Gallery, Wellcome Collection, Barbican Centre and Garage Centre for Contemporary Culture (Russia), as well as multi-arts festivals such as Latitude, Wilderness, Secret Garden Party and Electric Picnic (Ireland). She is a visiting lecturer at London College of Fashion and London College of Communications.

    Susanne Buck is Co-Director of Flow Associates, a consultancy specialising in audience research and development for the museum sector and other cultural and creative clients. These include Museum of London, Science Gallery London, Crafts Council, London's Southbank Centre, National Maritime Museum, Guerilla Science, Arts Council England, Central Saint Martins, Kings College London. Previously Susanne was Education and Audience manager for the British Music Experience at The O2, and began her career as an Explainer at the Science Museum in 2002. She was part of the original team who developed the Experience Design course in 2011. Her expertise includes Experience Design, Audience Development, Participation, Cultural Strategy and Evaluation. Additionally, Susanne is a visiting Lecturer for CSM’s Narrative Environments MA, and Ravensbourne’s Service Design Innovation MA.


    Please bring to the first session:

    • Pens
    • Pencils
    • Notebook

    Available dates