Experience Design: Audience Participation (Weekend)
This course looks at developing new ways of engaging with audiences, how and why audience participation is used across the creative industries, and how this knowledge can be applied to your own practice.
Through practical workshops, group work and briefs exploring theories of interactivity, you should gain a valuable insight into why some audiences are easier to engage than others and develop skills in tailoring an experience to increase participation.
Who should take this course?
People working or interested in the arts or media, programming for museums and cultural heritage
Those who plan events, services or activities for a wide range of audiences.
Anyone wanting to progress into the design of narrative environments and designing visitor and customer experiences for cultural, commercial and community environments.
Entry requirements: None
Please note: This course is for students aged 18 and older
Susanne Buck is Co-Director of Flow Associates, a consultancy specialising in audience research and development for the museum sector and other cultural and creative clients. Inspired by the theory of ‘flow’, they exist to help organisations thrive so that in turn people can learn, create, connect and flourish. Their research and policy work helps shape dialogues and programmes in areas of cultural learning, sustainable futures and digital strategy. Clients include ACE, National Maritime Museum, the Science Museum, Heritage Lottery Fund, Institute of Physics, English Heritage, Girlguiding UK, and the Said Foundation’s Amal project.
Previously Susanne was Education and Audience manager for the British Music Experience, and has 15 years experience of the sector. She volunteers as a trustee for the Greenwich Music Trust and as a Cultural Heritage Industry Advisor for Creative & Cultural Skills, an organisation championing youth employment in the creative sectors.
Susanne has been running the Experience Design short course at Central Saint Martins (CSM) with Pigalle Tavakkoli for 6 years. Her expertise includes Experience Design, Audience, Participation, Story and Narrative. Additionally, Susanne is a visiting Lecturer for CSM’s Narrative Environments MA, and Ravensbourne’s Service Design Innovation MA.
Please bring to the session:
- A notebook and pen
- Helpful, but not essential - laptop/ ipad, camera (anything you would usually use to make notes and do project work)