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Designing Multisensory Event Experiences Weekend

Designing Multisensory Event Experiences Weekend

College
Central Saint Martins
Taught by
Pigalle Tavakkoli

Description


We rely on the senses to translate the world around us. However they also affect us on a subconscious level, triggering emotions and deep-seated memories. Explore the emotional impact and the neuroscience behind the senses, followed by exploring sight and the psychology of colours, towards designing exciting and engaging multi-sensory experiences.

Take part in hands-on activities based on sight, smell, sound, taste and touch, to understand their effects and relationships with one another, and how designers are using the power of the senses in their work. Discover the neuroscience behind the senses, and the areas of the brain that are activated which lead to memorable experiences. Focussing on sight, take a closer look at the psychology of colours and their effect on people’s emotional responses and decisions. Chart the representation of colours through history, and their different meanings across cultures.

The course is taught through illustrated lectures, hands on activities, group discussions and short collaborative exercises.

Topics Covered

  • Neuroscience of the senses
  • Contemporary use of the senses
  • Cultural meaning and psychology of colours
  • Artistic approach and contemporary uses

Who should take this course?

All levels are welcome from enthusiasts, students, researchers, artists, designers and event managers

Course Outcomes

At the end of the course you will have increased your knowledge and professional skills, and be inspired by the potential to incorporate the senses and colour into your own interests, studies, practice or work

Entry requirements: You don’t require specialist knowledge or skills for this course

Level: All Levels

 

Please note: This course is for students aged 18 and older

Tutor Description


Pigalle Tavakkoli originally worked in the fashion industry as Studio Assistant for Alexander McQueen, followed by running her own label designing high end womenswear for boutiques worldwide. She went on to work as Creative Assistant to Jasmine Di Milo, Marketing and PR Manager for designers such as Lezley George, and project managing lookbooks for Benetton and Levi’s Vintage Clothing. Pigalle is now established as a Senior Experience Designer with over a decade producing events, installations and campaigns. She develops multisensory story worlds driven by audience participation, to transform the way they feel, think and behave. She has worked for leading cultural organisations and museums across the UK and internationally. These have included the V&A, National Portrait Gallery, Wellcome Collection, Barbican Centre and Garage Centre for Contemporary Culture (Russia), as well as multi-arts festivals such as Latitude, Wilderness, Secret Garden Party and Electric Picnic (Ireland). She is a visiting lecturer at London College of Fashion and London College of Communications.
www.experienceevents.wordpress.com


Materials


Please bring on the first day:
Writing pen and notebook.

Available dates