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Arts Management (Online)

Arts Management (Online)

College
Central Saint Martins
Taught by
Joyce Cronin

Description


This course will provide you with an introduction to the role of contemporary art organisations and how to go about project managing your own events and exhibitions. It will also provide you with support and ideas for forming a business plan. You will consider and discuss a variety of contemporary art models by looking at various case studies.

This course will provide you with an introduction to the role of visual arts organisations and how to project manage events, exhibitions and small-scale organisations. It will also provide you with support and ideas for forming a clear business plan. You will consider and discuss a variety of contemporary art models by looking at various case studies. Learn about different funding streams and understand how to plan, organise and deliver a programme of arts events, exhibitions or workshops. The course will involve presentations, exercises case studies and feedback. Between each class you will undertake a short task, involving research, which will help you to consolidate new knowledge as you evaluate and identify personal areas for development.


Topics covered
  • Creating, planning and delivering a project or model for an effective arts organisation
  • Managing PR: press, content, publicity and online presence
  • Effective social media, communications and marketing strategies
  • Money Matters - funding your project
  • Networking, building relationships, partnerships and collaborations
  • Problem solving and crisis management
  • Guidance on delivering an exhibition or event

Course Outcomes
You will leave with greater knowledge of the role of contemporary art organisations and a greater confidence in the processes involved with successfully project managing and developing a creative enterprise. You will have created a personal action plan/business model that is suitable for you, ready to start the exciting journey of developing, establishing and marketing your project.


Who is Arts Management (Online) for
Ideal for creative start-ups, freelancers, entrepreneurs, curators, artists and anyone interested in setting up their own practice as an exhibitions organiser or gallery manager. A good foundation for anyone wishing to pursue a career in arts management.

Level: Beginner
Please note: The course is for students aged 18 and over.


Why choose a CSM Online Short Course
Our online learning short courses allow you to experience Central Saint Martins wherever you are in the world. Additionally all CSM Online Short Courses include

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • CSM Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here:
http://www.arts.ac.uk/csm/courses/short-courses/short-courses-online/frequently-asked-questions/

Tutor Description


Joyce Cronin is a gallery manager, project manager and organiser of exhibitions and events. She works collaboratively with artists, curators and organisations, including an ongoing project CATALOG with artist Frances Scott. In 2017 she will open a new space in South London with Louisa Bailey (Luminous Books & Publication Studio London) called The Bower,  incorporating a gallery, bookshop and publication studio. She has an MA in Enterprise and Management for the Creative Arts from UAL and previously worked as a gallery and project manager at Afterall, Cubitt, Drawing Room, Matt’s Gallery, and Studio Voltaire.

Materials


To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient

Course Specific Materials
  • Paper and pen to take notes during live sessions

Available dates