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Self Promotion For Creatives Short Course

College
Central Saint Martins
Taught by
Alison Branagan

Description


This course is essential for anyone who desires to make a living from art, craft, design, film, image-making, or other creative activities. It focuses on vital marketing, promotional and presentation skills, online, digitally and in print.

To guarantee success, creatives have to network, profile build, write statements or marketing copy and plan media campaigns for exhibitions, fairs, events or product launches. They also need to blog, vlog, and generate imaginative publicity for their ventures, websites and online shops. Alongside being able to present visual material for social media, editorial use, and curate a portfolio of work. Designing a visual identity or memorable brand and how to protect it will be outlined. Practical exercises will improve confidence in presenting projects and ideas to sponsors or audiences.

Topics covered

City law firm Laytons LLP is offering a free business name check and trade mark search to delegates on this course..

Alana Pryce, a specialist arts PR consultant, is also pleased to offer a 2 hour exhibition/event media advice session for £150.

Everyone deserves support so Freelancer Club is happy to offer one FREE advice session to all students on this course and a 20% discount on any membership package. A promotional media code will be issued to students at the start of the course.

Who should take this course?

The course is aimed at artists, designers, makers, photographers or any other creative professionals who wish to learn more about how to promote and market themselves, their creative products, services or artwork.

Entry requirements: None

Read more about this course on the CSM Short Course blog http://csmshortcourses.myblog.arts.ac.uk/

 

Please note: This course is for students aged 18 and older


Tutor Description


Alison Branagan MA IC FRSA is an author, creative enterprise consultant and an associate lecturer at Central Saint Martins.

Over the last decade Alison has written several business start-up and specialist enterprise books for artists, designers and creative entrepreneurs. Her latest book is The Essential Guide to Business for Artists & Designers, second edition, with a foreword by Sir James Dyson is published by Bloomsbury. She lectures in business start-up, innovation, legal matters, self-promotion, and presentation skills. Alison has also developed entrepreneurial workshops and initiatives for a number of arts colleges, universities and organisations.

She is also an associate of the Design Trust, Fellow of the Royal Society of the Arts, Member of the Society of Authors, Associate of the Institute of Consulting, Member of the Federation of Small Businesses, and Crafts Council mentor. Alison has also been an ethical adviser to the Association of Illustrators and a mentor for the The Freelancer Club, (for stylists, fashion designers and photographers).

She has also worked as a specialist arts and design business adviser for a wide range of enterprise support and creative industries programmes in the UK. She has a BA (Hons) in Fine Art from Birmingham School of Art and an MA (Distinction) in Applied Art and Visual Culture from Sir John Cass School of Art, Architecture and Design. For further information about her publications, workshops and view a selective archive of her arts practice please visit: www.alisonbranagan.com





Materials


Please bring with you to the first session:

  • A notebook and pen
  • Having several photographs, samples or paper printouts of art, sculpture, print or design work, creative products or services would be useful but not essential for the second session.

Available dates