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YouTube Content Marketing Strategy

YouTube Content Marketing Strategy

London College of Communication
Taught by
A respected industry expert


Online video is an increasingly powerful way to communicate with your audience. By creating the right content strategy for your YouTube channel, you can harness the power of online video to help find new customers, build your brand, and ultimately market your product or service.

By building a branded YouTube channel, this course will help you to develop your channel methodically and work through a range of techniques to help find your audience. We will first focus on the strategy behind the channel and the content you will create, then we will look at how to get the content on your channel seen by your customers.

Topics Covered

  • Setting up a YouTube channel
  • YouTube and other social media
  • Content strategy
  • Marketing strategy
  • Building your subscriber base
  • Approaches to video seeding

Course Outcomes
By the end of the course you should be able to:

  • Build a YouTube channel from scratch and connect it with your Google+ page
  • Integrate your YouTube channel with your other social media activities
  • Develop a content and marketing strategies for your videos and your channel

Who Should Attend
Small businesses, start-ups, charities and anyone interested in starting a YouTube channel.


Follow Up Courses
After you have completed this course you may want to learn more about advertising and marketing Social Media Marketing, or work on your production skills in DSLR Filmmaking.

Customised Training
We also offer bespoke marketing courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Online short courses

Did you know we offer a similar course online? UAL online short courses are designed to help creative people master new challenges, develop their skills, get inspired by new ideas and access the UAL learning experience without having to travel to a campus for class.

Content Marketing (Online Short Course)

More online courses

Tutor Description

This course will be taught by a respected industry expert.

Available dates