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YouTube Content Marketing Strategy

YouTube Content Marketing Strategy

London College of Communication
Taught by
Margaret Sherer, A respected industry expert


Online video is an increasingly powerful way to communicate with your audience. By creating the right content strategy for your YouTube channel, you can harness the power of online video to help find new customers, build your brand, and ultimately market your product or service.

By building a branded YouTube channel, this course will help you to develop your channel methodically and work through a range of techniques to help find your audience. We will first focus on the strategy behind the channel and the content you will create, then we will look at how to get the content on your channel seen by your customers.

Topics Covered

  • Setting up a YouTube channel
  • YouTube and other social media
  • Content strategy
  • Marketing strategy
  • Building your subscriber base
  • Approaches to video seeding

Course Outcomes

By the end of the course you should be able to:

  • Build a YouTube channel from scratch and connect it with your Google+ page
  • Integrate your YouTube channel with your other social media activities
  • Develop a content and marketing strategies for your videos and your channel

Who Should Attend
Small businesses, start-ups, charities and anyone interested in starting a YouTube channel.


Follow Up Courses
After you have completed this course you may want to take the follow up course, Successful Crowdfunding Strategy and Video, learn more about advertising and marketing Social Media Marketing, or work on your production skills in DSLR Filmmaking.

Customised Training
We also offer bespoke marketing courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

Margaret Sherer has worked in technology marketing for over 12 years with Microsoft and Google before joining the video marketing agency, The Distillery London as Head of Musings. While she still assists a variety of clients at The Distillery London, she runs her own strategic marketing consultancy, Cittadina. Her expertise is in building and activating strategic holistic marketing campaigns, led through digital strategies and enforced with data.

Her undergraduate degree is from Cal Poly San Luis Obispo with emphasis on marketing and international management and holds an MBA from Cranfield University.  She is most passionate about creative content that connects users with interesting content across social channels, websites and offline.

This course will be taught by a respected industry expert.

Available dates