skip to main content

Essential coronavirus info
We can’t wait to welcome our new and returning students from 19 October 2020. Your safety is our first priority.

Writing for Blogs

Writing for Blogs

London College of Communication
Taught by
Hana Jay Klokner


Learn how to write a blog that is not only popular but profitable too. Blogs have become a sophisticated communications tool and the quality of your writing has never been more important. This course, designed for beginners will have you writing in half an hour.By using a range of effective writing techniques for captivating content and titles we will teach your how to create a platform that your readers love to engage with and share.

Starting with a single blog post, you will learn different successful techniques and gain a thorough understanding of the mechanics behind blogging that make your content shareable and attractive to advertisers. It has an easy to follow structure and is based in practical and proven techniques.

Topics Covered

  • Intro and case-studies
  • Copywriting
  • Case-studies
  • Titles and layout
  • Writing styles
  • Planning your work
  • Click -through rates
  • Attracting advertisers

Course Outcomes
By the end of this course you should be able to:

  • Plan and write an effective blog
  • Produce quality, targeted content
  • Write titles that produce high click-through rates
  • Create a regular routine for writing
  • Turn your work into a commercial platform

Who Should Attend
Anyone who is interested in blogging and wants to promote their passion or hobby by blogging about it, or anyone interested in using an online means of communication with comprehensive writings and informative details using a blog.

Beginner:You do not need any previous writing experience.

Follow Up Courses
After you have completed this course you may be interested in learning how to share your blogs on Social Media Marketing, or use Mobile Filmmaking to create high quality new content quickly.

Customised Training
We also offer bespoke writing for blogs courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

Hana is a writer, blogging specialist and social media enthusiast. A former editor and founder of online magazines, Hana has nine years of experience with blogging, marketing and managing online platforms.

She started blogging in 2007 about Apple for the leading Apple weblog in Slovakia, and later for other online magazines about social media and marketing. In 2012 she founded a fashion blogazine which she led as the editor-in-chief for four years before she sold the website in 2012. In 2014 she sold another blog,, an aggregator about The Sims franchise. Both sites she founded, are still running and bring regular revenue to their new owners.

As well as her own projects, Hana has built up social media presence for global companies, including , startups and private clients. In the past year she's started teaching her own blogging course, organizes meet ups for blogger, and writes on her blog She's published short stories for kindle and is currently writing a children's book.

Available dates