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Selling Online

Selling Online

London College of Communication
Taught by
Kalina Pulit, A respected industry expert


It’s no question that selling online can dramatically broaden your audience and has been the key to success for many businesses. This two-day introductory course will help you harness the power of e-commerce.

You will learn how to better understand your brand and define your target market so that you can position your brand online most effectively. You will also discover how to develop a marketing and PR strategy and gain the skills required to execute it.

Topics Covered

  • Setting up an online store
  • Defining your brand
  • Understanding your target audience
  • How to use a blog and social media to support your efforts
  • The importance of good photography
  • How to get coverage on blogs
  • How consumers shop
  • E-commerce platforms
  • Structuring your website
  • Anatomy of a product page
  • Driving relevant traffic
  • Conversion rates

Course Outcomes
By the end of the course you should be able to:

  • Identify and target a specific audience for your product
  • Understand how and where to position your brand online
  • Choose the most effective e-commerce platform for your needs
  • Effectively use blogs and social media to drive sales

Who Should Attend
Students, business owners, corporate professionals and anyone looking to optimise online sales

Beginner: You should have a basic understanding of e-commerce, but do not need to have experience in selling online.

Follow Up Courses
After you have completed this course you may be interested in learning more about online marketing in Social Media Marketing or building your own website with Adobe Dreamweaver: Beginners.

"Really enjoyed that the course was split between Daniel & Katie over the two days. The first day we got a technical handle on online-selling, the how-to's, css, lots of information, and how and where to set up shop online, great stats on where to find our customer segment online, how to target them with google analytics, etc, and good advice on our best options for selling online. Katie then went in depth with the emotional side of selling online - our connection to our customers, their experience, developing our brand, getting recognition from other online sources, and meeting our customer segment via social media. Really great to get the full two sides of equation from two different points of view and professionals in different areas. Really helpful - really enjoyed it!"

Tutor Description

Kalina has been working in the creative industry for the past seven years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking. 

Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.

As the ever evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video based media, she produces and curates a variety of content that communicates brand narratives and stories across multiple digital channels. 

Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Universal Music Group, Awful Records, Nike, Reebok, River Island, Selfridges and University of the Arts London among others. 

This course will be taught by a respected industry expert.

Available dates