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Instagram for Business and Brands

Instagram for Business and Brands

College
London College of Communication
Taught by
Hana Jay Klokner, A respected industry expert

Description


This course will teach you how to use Instagram to build your community to achieve your business and brand goals.

Instagram is one of the fastest growing social media platforms on the internet. It's known as the go-to place to find the newest, coolest, trendiest things, and the users are tolerant of promotions. The question is – how do you establish your presence on Instagram so that you can raise awareness of your brand and grow your tribe? Instagram for Business and Brands will respond to all the questions above, including creating, planning, and scheduling your Instagram content. The course dives into how to measure your results with a Business Account and provides methods to win new followers, increase engagement, and build your reputation.

Course Topics

  • Instagram Overview
  • Instagram business account
  • Case studies - the best examples of brands
  • Content for Instagram feed, stories, and IGTV
  • Editorial calendar for Instagram
  • Instagram scheduling Apps
  • Gaining followers and increasing engagement 
  • Working with influencers
  • Instagram metrics
  • Instagram Ads

Course Outcomes

By the end of the course you should be able to:

  • Use all current Instagram features
  • Know what type of content works for your brand
  • Plan your content and measure your results
  • Understand how Instagram advertisement works
  • Promote your brand and work with influencers 

Who Should Attend
Communication professionals, startups, small companies, business owners – especially in creative and visual fields.

Level
Beginners: You should have a basic understanding of social media and Instagram.

Follow up courses
After you have completed this course you may be interested Social Media Marketing or Graphic Design for Social Media.

Alternative Study Option This course is also available as an online course: Marketing on Instagram (Online)

Customised Training
We also offer bespoke writing for blogs courses for groups, individuals and businesses. To find out more, visit our Customised Training page.




Tutor Description


Hana is a writer, blogging specialist and social media enthusiast. A former editor and founder of online magazines, Hana has nine years of experience with blogging, marketing and managing online platforms.

She started blogging in 2007 about Apple for MacBlog.sk the leading Apple weblog in Slovakia, and later for other online magazines about social media and marketing. In 2012 she founded a fashion blogazine which she led as the editor-in-chief for four years before she sold the website in 2012. In 2014 she sold another blog, Spring4sims.com, an aggregator about The Sims franchise. Both sites she founded, are still running and bring regular revenue to their new owners.

As well as her own projects, Hana has built up social media presence for global companies, including InnocentStore.com , startups and private clients. In the past year she's started teaching her own blogging course, organizes meet ups for blogger, and writes on her blog HanaJayWrites.com. She's published short stories for kindle and is currently writing a children's book.

This course will be taught by a respected industry expert.

Available dates