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Essential coronavirus info
We can’t wait to welcome our new and returning students from 19 October 2020. Your safety is our first priority.

Email Marketing

Email Marketing

London College of Communication
Taught by
Menekse Stewart


This Email Marketing one day short course is ideal if you want to communicate to your customers in an engaging and meaningful way. Build an email strategy, define goals and objectives and create the right messaging to retain your customers. Explore lifecycle marketing, automation, personalisation to reach your customers.
Through a series of lecture based learning and exercises you can learn how to build quality lists, improve email conversions and optimise list growth to keep your customers informed and drive product or service revenue

Course Topics

  • Building a strategy
  • Defining goals and objectives
  • Choosing the right messaging strategy
  • Lifecycle marketing/automation
  • Personalisation
  • Build quality list
  • Legalities and trust
  • On-site and off-site acquisition tactics
  • List hygiene, maintenance and opt-in/out processes
  • Email conversions
  • How to A/B test
  • Setting up a test plan

Course Outcomes
By the end of the course you should be able to:

  • Define clear objectives to help you reach achievable goals
  • Create an email strategy to improve customer retention
  • Build a quality list to improve subscriber engagement
  • Optimise and test list growth to promote best content

Who Should Attend
Entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their email marketing skills or need a fresh perspective; recent graduates and anyone looking to develop successful email marketing strategy.


Follow Up Courses
After you have completed this course you may be interested in Digital Marketing Strategy or Social Media Marketing.

Alternative Study Options
We also offer bespoke Email Marketing courses for groups and businesses. To find out what we can offer, please see our Customised Training page.

Tutor Description

Available dates