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Creative SEO Marketing (Online Short Course)

ZZZZ - Creative SEO Marketing (Online Short Course)

London College of Communication
Taught by
Joe Shervell


Over 90% of online business now begins with a search. By optimising your website to rank higher in search engines, you can earn more traffic and ultimately more sales.

So how can you rank higher?

Search Engine Optimisation (SEO) has been around long enough to ensure there’s a lot of bad advice and bad habits out there. There are also a lot of websites applying many or all of the technical best practices, so technical expertise on its own is not enough. To get to the top, you need a common-sense and informed strategy implemented with creativity and originality.

SEO has often felt like the domain of developers, coders and tech-savvy people – but that’s far from the case. It is just as important to know how to understand audiences, design communications and media, and engage, persuade, and motivate. On this course you’ll learn how SEO can be one of the most creative, exciting (and profitable) methods of marketing your business online.

In this course, you will learn all the technical detail of how websites are ranked, and how to ensure your website meets those criteria. But we will also go beyond that, to learn how through targeted creative content you can build a reputation with the search engines which leads to high rankings.

The course is highly practical, and you’ll be able to put everything you learn to work immediately. You can even complete all assignment work based on your own business or project, and get personalized feedback from the tutor.

  • Technical SEO audit
  • Link-building strategies
  • Keyword research
  • How Google’s algorithm ranks websites
  • Keyword research
  • Website structure
  • All ranking factors
  • The role of link-building
  • Local SEO
  • Writing content that ranks

By the end of this course you will have:

  • Develop a content and keyword strategy which grows your organic traffic
  • What is SEO?
  • How do search engines rank websites?
  • SEO Mythbusting
  • How to conduct keyword research
  • How to structure a website with SEO in mind
  • How to optimise web pages (text as well as non-text elements)
  • The biggest ranking factors in 2018
  • How to develop a content strategy
  • The role of link-building
  • How to build high authority backlinks
  • Making the most of local SEO
  • Incremental gains that make a huge difference
  • How to measure and report on SEO activity

Who is Creative SEO Marketing (Online Short Course) for?
This course is ideal for marketers, entrepreneurs, or anyone with an online presence (for a project, product, cause or business) which they want to promote more effectively.

All levels welcome.

Why choose an LCC Online Short Course
Our online learning short courses allow you to experience London College of Communications wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCC Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCC Certificate upon completion

Further details about preparing for your online course, including the equipment you need, can be found at Frequently Asked Questions.

Please note that all courses are taught in UK time. To compare times, please check World Buddy.

Tutor Description

Joe Shervell is an digital marketing expert who specialises in helping small businesses compete with their better-funded, better-known rivals.
Joe currently manages his own agency (alongside an e-commerce store) and works as a marketing consultant with businesses of all shapes and sizes. Throughout his career, his campaigns have been nominated for several awards, and he has worked with many of the biggest agencies in the UK. 
Joe’s focus is always on maximising profit, and that’s why he has dedicated his career to organic search – the area of marketing which has the greatest return on investment but requires dedication and strategy to achieve. 
By working with clients in all niches, from textiles and fashion through to fintech and charities, Joe has learned the fundamentals that underpin all SEO success: the technical aspects of a website; the optimisation of the pages on a website; and the art of earning backlinks through off-site coverage.
Joe has worked with clients such as Travelzoo, Totaljobs, Capita, Epilepsy Action, Millennium Hotels, and dozens more across a wide variety of industries. 


In order to fully participate in the practical exercises, please have the following materials/equipment for the first class:

  • A notepad and a pen
  • A modern computer with an up-to-date operating system
  • An up-to-date web browser (Google Chrome is recommended)
  • A microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also essential (mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates

If no dates are showing then please Enquire about this course and we will contact you when new dates are published.