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Freelance Creative

Freelance Creative

College
Central Saint Martins
Taught by
Christopher Kelly, Alexander Hinnerskov

Description


Do you have specialist creative skills and insights which potential clients will pay to access? If so, you have the opportunity to turn your talents into a business which could offer much greater financial reward than a standard pay check, as well as more freedom and control over your life. But to achieve this you will require a new set of skills, in addition to the creative skills your clients are paying for.

You will need to design and position a competitive service offering, win clients, manage cashflow, and build and manage a network of partners and collaborators as you grow. This course is designed to help you make the transition from talented creative to successful freelancer, and is taught by two creatives who have made exactly that transition themselves. Through workshops and tutorials they will share the vital tools, techniques and business skills that will allow you to develop your own viable freelancing business.

The course starts with a 3 day intensive series of workshops delivered at the Central Saint Martins campus in London to develop your concept and initial plans. You will then return home and will be guided through online coaching and tutorials as you continue to develop and refine your plans, conduct market research, and test your value proposition on potential clients. At the end of this process you will present your finished work to your tutors and peers and gain valuable feedback and next steps to take your business forward.

Topics Covered:

  • Marketing and competitor research
  • Branding and your creative practice
  • Costing, pricing, quoting and managing cashflow
  • How to generate and manage leads and enquiries
  • How to successfully pitch to clients for their business
  • Designing processes which deliver creative value to your client
  • Client communication
  • Leveraging the freelance community

Course Outcomes:

By the end of the course you will have;

  • Identified your target market and researched competitors
  • Received feedback on your value proposition and service positioning
  • Developed costing and pricing models for your service
  • Created marketing and sales materials to communicate your offer
  • Learned the key success factors for a profitable freelance enterprise
  • Developed your personal network

Who is Creative Freelancer For?

This course is ideal for creatives who have a minimum of 3 to 4 years’ experience working in creative roles, or recent graduates with skills that are in great demand. You must be actively exploring opportunities to go freelance and have an initial concept for the services you will offer.

Why Choose a CSM Blended Learning Course?
Our blended learning short courses allow you to use your time efficiently. Access our state of the art and inspiring campus and specialist facilities with short and intense workshop residentials, and then continue to develop your projects at home over longer periods of time, whilst continuing to receive the online support and expertise of CSM tutors. Additionally, all CSM Blended Learning Courses include;

  • Presentation and workshop handouts
  • Recordings of all online sessions, for review
  • Personal feedback
  • VLE with course content
  • Reference materials and content for further study
  • Forums for support
  • 3 months online access
  • CSM Certificate upon completion

Schedule for 2019

February Schedule:

CSM Face-to-face Sessions 02/02/2019 10:00 – 04/02/2019 16:00

Online Sessions Tuesdays 12/02/2019 17:00 – 19/03/2019 18:30

Final 30 minute Online Assessment 23/03/2019


June Schedule:

CSM Face-to-face Sessions 01/06/2019 10:00 – 03/06/2019 16:00

Online Sessions Tuesdays 11/06/2019 17:00 – 16/07/2019 18:30

Final 30 minute Online Assessment 20/07/2019


Please note: This course is for students aged 18 and older




Tutor Description


Christopher Kelly is a London based fashion designer with a traditional and considered approach to men’s/unisex design. Christopher has a diverse background in design; his experience in art direction, set design and prop making gives him a true understanding of the design process from concept to construction.

Christopher teaches at Central Saint Martins on the Fashion foundation course alongside his design career. “My role as associate lecturer at CSM is a great compliment to my design career and I find that both worlds feed into each other allowing for a rich and invigorating tapestry to be woven” His new fashion collection OUTFIT is an ever-evolving collection of garments, which make a complete head to toe look including garment, accessory and millenary design.

Christopher’s work is sold internationally and receives great success most prominently in London, Japan and China. His set and prop design also receives great international acclaim and to date his giant polar bear marionette ‘Aurora’ continues to tour the world bringing awareness to the planets climate changes for international charity Greenpeace.

Danish designer Alexander Hinnerskov graduated in 2007 with a BA Honours in Product Design from Cental Saint Martins. His interdisciplinary approach has led him to work with product development, bespoke furniture making, lighting design as well as interior design and styling. Having experience in all aspects of the creative process across design disciplines has meant working with clients such as Fredrikson Stallard, Tomasz Starzewski, Eva Menz, Torsten Neeland and Underdog Studio. He has been teaching since 2013 in a verity of design subjects supported by his academic knowledge, practical skills and industry experience.

You can also find Alexander online on his website as well as the UAL Denmark Alumni group. You can also read an interview with Alexander on the CSM Short Courses blog here.




Materials


Materials:

  • A4 sketchbook (paperback, not ring bound)
  • Variety of pens, pencils and markers
  • Eraser

Available dates