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Copywriting for Digital

Copywriting for Digital

College
London College of Communication
Taught by
Andrew Imrie, A respected industry expert

Description


There's a vast digital marketplace out there. But how can you stand out from the crowd and sell more effectively on social media and make your emails more effective? 

In this intensive, interactive but fun one day course, you will examine all areas of online communication, from websites to emails to social media and video content. This is a great opportunity to debunk, demystify and learn a few basic rules to help you communicate more confidently and successfully across all aspects of the digital world. 

Topics Covered

  • Websites
  • Keywords 
  • Emails - single and newsletters 
  • Subject lines
  • Blogs
  • Social media - Instagram, Twitter and Facebook
  • Hashtags
  • Video Content 
  • The future of video content 

Course Outcomes
By the end of this course you should be able to:

  • Navigate the online world using some simple rules, with more confidence and success 
  • Understand what the customer wants to hear from you and where they want to hear it
  • Write with a single, simple tone of voice that's consistent across all channels 
  • Realise that brand is important online, not just a quick sale

Who Should Attend
Individuals who are interested in selling online and keen to understand the digital world and how to use it more effectively. This is not a technical course, if you want find out how to optimise your content for google search you may be interested in SEO (Search Engine Optimisation). 

Level
Beginner

Follow Up Courses
After you have completed this course you may want to continue your digital education with Social Media Marketing or find out more about SEO (Search Engine Optimisation)

Tailor Made Training
We also offer bespoke copywriting courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description


Andrew Imrie graduated from Watford School of Art with a Diploma in Copywriting 35 years ago. During his career he has been a junior copywriter at Lowes, a group head at Euros, and a creative director at JWT. He has also had experience of running two of his own agencies.

In his own words “I’ve learnt how to have those conversations. Which words to use to entice, engage and sell. So let me help you be more confident about the words you use, the tone of voice you need to adopt, the conversations you can have and the communication you should write, so you can sell more successfully across all media and channels, both online and off.”

This course will be taught by a respected industry expert.

Available dates