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Build Your Personal Brand

Build your Personal Brand

Chelsea College of Arts
Taught by
Ann Booth-Clibborn


Join this unique, enjoyable and practical course suitable for entrepreneurs, start –ups and established creatives, looking to build their personal brand and communicate it in a compelling way to their key audiences.

Creating passionate, skilled and ground-breaking work is not always enough to survive and flourish in a competitive commercial market; having a strong personal brand, a clear creative identity and the skills to communicate them both, can be a make or break.

So what is your brand and how can you communicate it? By unlocking your natural storytelling skills this course equips you with a new set of tools to see what is interesting to an audience in what you do, help you focus on a few key memorable elements that they will remember, and develop a strategy for communicating whatever your platform.

Whether you are designing content for a website or social media page, or seeking to build on your presentation skills and networking skills, this course will provide you with a set of tools that can be applied and tailored to your individual needs.
Topics covered

  • Build and refine your brand – tools to get a fresh perspective on your story and coaching to find your authentic ‘voice’
  • Drop the detail – learn to craft a fat-free, flowing communication
  • Presentation skills – we will finish by filming a short recording of your ‘pitch’ which will be sent to you, to enable you to capture your learning from the day.

Course outcomes
An understanding of what you need to focus on, to capture the attention of the audience and inspire them. A first draft of your personal brand, and progress on your chosen project pertinent to your own professional goals and needs. The opportunity to hear invaluable feedback from your tutor and peers when you view each other’s recordings at the end of the day. A copy of your digital recording emailed to you.

Who should attend
Suitable for entrepreneurs, start –ups and established creatives, looking to enhance their engagement skills, clarity of communication and confidence, when interacting with prospective clients, buyers, patrons, and/or corporate or public bodies.

Student reviews

“I booked the Build Your Personal Brand short course because I wanted a structured approach of how to hone in on my personal brand and how to communicate it outwards. I went into it not really knowing what my personal brand was and I found the exercises we did throughout the day to be really valuable.” - Anon, 2019

“With [the tutor’s] help and guidance I was able to put together a convincing message which was aimed at my target audience. The short course really exceeded my expectations and I would recommend it to anyone who's struggling to define and communicate their personal brand.” - Anon, 2019

“I thought I'd get in touch to say the day was so useful - indeed, I could have done with it about 10 years ago... I don't know of anything else which is quite like what you delivered, it seems really unique.” - Anon, 2019

Tutor Description

Ann Booth-Clibborn is a BAFTA nominated TV producer turned story coach, who has who worked with a huge range of businesses and charities such as Dune Shoes, Draper London, London Overground Rail and Exeter University. She also coaches individuals from many sectors to help them develop their professional story and find their authentic voice. Ann’s training career started at the BBC Academy, her training is inspired by the BBC story training for TV producers and focuses on the seven elements found in every story ever told. Ann developed and launched the groundbreaking Changing Rooms for BBC1, the notorious You Are What You Eat and Selling Houses for Channel 4, all of which ran for several series and were sold around the world. She is currently an edit doctor for Discovery Channel and also helps with sales and communications for limited edition print company Manifold Editions.

Take a look at Ann's website


Please bring the following materials with you on the first day:

  • A note pad and pen

  • An idea in your mind of a client/audience you would like to work on a short presentation for. Nothing written down please

Available dates

If no dates are showing then please Enquire about this course and we will contact you when new dates are published.