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MSc Applied Psychology in Fashion

College
LCF
Start date
September 2020
Course length
12 months

Please note that MSc Applied Psychology in Fashion is undergoing re-approval. This is the process by which we ensure the course continues to provide a high quality academic experience. During re-approval there may be some changes to the course content displayed on this page. Please contact us if you have any questions about the course.

The MSc Applied Psychology in Fashion is the first and only postgraduate course in the world that provides the critical insight into human behaviour needed to understand and improve the human aspects of the fashion business. It emphasises the application of psychology to positively enhance the industry’s impact on its workforce, consumers and the environment.

Why choose this course at London College of Fashion

    • Market leading: MSc Applied Psychology in Fashion is the first Masters programme in the world to apply psychology in the context of fashion.
    • Course content: the course philosophy is to enables graduates to: apply psychological theories and concepts and develop advanced research skills to solve real-world problems in the fashion industry.
    • Social focus: graduates have an advantage in that they can use their knowledge of these processes to solve problems in ethical and socially responsible ways that directly benefit themselves and their communities.
    • Career opportunities: potential graduate careers include business and research development, management and entrepreneurial roles. Graduates can also go on to specialize in other applied areas of psychology (they are eligible for Graduate Basis for Chartered Membership of the British Psychological Society).
    • Award winning: MSc Applied Psychology in Fashion was the joint winner of the 2016 British Psychological Society's Award for Innovative Accredited Psychology Programmes.

Location

The course is based at John Prince’s Street. Find out about the local area, including Lincoln’s Inn Fields and Clerkenwell, in our local area guides on the Student Life pages.

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2022. This is part of a new development for London prioritising culture, education and innovation, known as East Bank. Students studying this course will begin their studies at John Prince's Street and are likely to be transferred to LCF’s new site in East London, to complete their studies there, from September 2022. Please see ‘4Fashion: LCF’s move to the Olympic Park’ for more information about the College’s relocation.

BPS logo

British Psychological Society

The MSc Applied Psychology in Fashion is accredited by the British Psychological Society (BPS) as a conversion course for students with a first degree in another subject area. It provides a post-graduate qualification that enables students who have a non-accredited degree (in Psychology or another subject) to complete the requirements for Graduate Basis for Chartership, the basic requirement for further study/training towards becoming a Chartered Psychologist. LCF also welcomes students who have previously completed a BPS accredited degree who wish to extend and apply their Psychological knowledge in the broad context of fashion. Described by the BPS Education & Public Engagement Board as a "really impressive and innovative programme", the MSc Applied Psychology in Fashion won the 2016 British Psychological Society's Award for Innovative Accredited Psychology Programmes.

Fashion Psychology Masters students discuss their courses
Smell Of Success talk: Fashion Business School Summit 17
Better Lives 2015 - Positive Psychology in Fashion
BSc Psychology of Fashion Course Leader and lecturer Aurora Paillard

Latest news from this course

Student Life: Best places to study outside campus

Although UAL offers several libraries that welcome all students, you might feel wary of being in the same environment all the time and want to spice things up a little. We have put together a list of the best places to study outside campus that are

Student Life: Budget tips on campus

Welcome to all our new students on campus! A lot of view will have just moved to London, and we know it’s an expensive city to live in as a student. So here are our tips in order to save while studying at LCF.

Facilities

Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF library and archives

Take a tour of LCF's world renowned fashion library, ideal for research and study.

London College of Fashion Regents Street
London College of Fashion, Regents Street

Business facilities at John Princes Street

Take a tour of lecture theatres and tutorial rooms across our central London sites.

Mare Street Canteen

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Course overview

Introduction

The MSc Applied Psychology in Fashion course is described by the British Psychological Society (BPS) Education and Public Engagement Board as a "really impressive and innovative programme", and is a joint winner of the Society’s 2016 Award for Innovative Accredited Psychology Programmes.

What to expect

  • The scientific discipline of psychology will equip you with a rich and diverse portfolio of knowledge and skills, including relevant skills in research, data handling, project management, critical analysis, information synthesis, IT and oral and written communication.
  • You will learn to solve problems and work effectively in teams or independently to make a real difference in the world of fashion and business.
  • Graduates from this MSc develop the skills and attributes required and valued by employers in many different roles within and beyond the fashion industries.

Work experience and opportunities

The course is situated in the Fashion Business School and is a conversion course accredited by the BPS. It provides a post-graduate qualification that enables students who have a first degree in another subject area or a non-accredited degree in Psychology to complete the requirements for further study/training towards becoming a Chartered Psychologist. We also welcome students who have previously completed a BPS accredited psychology degree and wish to extend and apply their psychology knowledge in the broad context of fashion.

Mode of study

MSc Applied Psychology in Fashion is in Full Time mode, which runs for 45 weeks over 12 months. You will be expected to commit 40 hours per week to study.

Course units

  • Research Methods in Psychology (20 Credits) – The unit will cover philosophy and ethics in research, primary and secondary data analysis, and evaluation and dissemination of research findings. The unit will consider research in a range of contexts relevant to the cultural and creative industries and enable you to understand the relationship between theory and practice.
     
  • Cognition and Creativity (20 Credits) – Cognitive psychology is concerned with how we make sense of the world we inhabit; how we acquire and apply knowledge or information. It is frequently demanded in interdisciplinary studies and is influenced by artificial intelligence, computer science, philosophy, anthropology, linguistics, biology, physics, and neuroscience. In this unit, we will study existing theories and evidence in Cognitive Psychology to understand and predict how people make sense of their world. Besides, we consider how cognitive processes influence and are influenced by, creative processes at individual, societal, community and global levels.
     
  • Personality and Individual Differences (20 Credits) – This unit is concerned with the psychological processes and individual differences and similarities that make us who we are. Personality can be defined as a dynamic set of characteristics that influences cognition and behaviour and the consistent patterns of thoughts, feelings, social adjustments, and behaviours that strongly influence expectations, self-perceptions, values, and attitudes. We will discuss the psychological theories of personality and individual differences and apply them to human cognition and behaviour within fashion. We will debate the role of personality in aspects of fashion from design to management. In addition, we will consider the value of psychometrics.
     
  • Quantitative Research Methods and Data Analysis (20 Credits) – The objective of quantitative research is to develop models, theories and hypotheses about phenomena. Measurement is central because it provides the connection between empirical observation and numerical expression of quantitative relationships. Psychologists applying quantitative methods ask specific research questions and collect numerical data from participants to answer the question. The data are analysed with the help of statistics. This unit will build on Research Methods.
     
  • Collaborative Unit: Psychology (20 Credits) – This unit is designed to enable you to collaborate with others in academia and/or industry. You will be encouraged to engage in the professional skills demanded for a successful career in the cultural and creative industries and apply psychological literacy whilst doing so. You may collaborate with another or others on your own course, on other courses or within the industry (e.g., for example through a work placement). The work that you undertake in fulfillment of this unit will depend upon your area of interest and/or collaboration.
     
  • Social Cognition and Lifespan Development (20 Credits) – This unit is concerned with understanding how individuals make sense of themselves and others and the processes that underlie social judgment and behaviour. We will discuss how social and cultural influences impact on the individual, group, community and organisation desires, goals and subjective experiences and how these factors affect attitudes, judgments, and actions across the lifespan at the level of. Key topics include cognition and behaviour across the lifespan, development of the self, heredity and environment, hormones and behaviour, gender and sexuality, socio-biology, self in society, attitudes, beliefs and attribution, social judgment and decision making, consumer behaviour, social perception, motivation, attitudes, embodiment, and cultural influences.
     
  • Masters Project: Psychology (60 Credits) - The Master’s Project is an important piece of work central to achieving the course aims, which will provide an opportunity for you to demonstrate your knowledge and skills in relation to the course learning outcomes. Throughout the Masters Project, you are guided and supported by tutorials and peer and staff evaluation at interim stages. You will be allocated a supervisor for your project and will complete a learning contract outlining how you intend to develop and deliver your project.

The credit framework conforms to the University of the Arts London framework in which the unit of credit is 20 credits (equivalent to 200 hours of student study time). All credits on the MSc programme are at postgraduate level 7.

Learning and teaching methods

The following learning and teaching methods are employed to support the
integrated achievement of the course outcomes:

  • lectures; seminars; discussions; tutorials; workshops, demonstrations; critiques; peer review and personal and professional development activities.

Assessment methods

Throughout the course students are given formative assessments and feedback via the tutorial system and peer group and staff reviews. All the unit assessments are summative, as are the stage assessments, and final assessment.


The range of assessment methods includes: written assignments (either scholarly or report based); individual and group oral presentations; and lab reports.

The award of MSc is based on the successful completion of all units. Credit is awarded when a student passes each unit and the final awarded grade will be determined by the weighting of assessment grades as outlined in the regulations

Staff

Dr Jekaterina Rogaten is the course leader of the MSc Applied Psychology to Fashion and a senior lecturer in Psychology. Jekaterina obtained a BSc degree in Psychology and a PhD in Psychology. She is a fellow of Higher Education Academy, a member of Association of Business Psychology and a member of European Association on Learning and Instruction. She is also in the process of obtaining her BPS chartered membership. Jekaterina has extensive teaching experience. Her main research areas are learning analytics with a particular focus on learning gains, performance, progress, approaches to studying, creativity, metacognition, emotions, flow and motivation. She has collaborated on a number of large funded projects including national, European and International.

Dr Aurore Bardey is the course leader of the BSc (Hons) Psychology of Fashion and a senior lecturer in Psychology. She obtained a BSc in Psychology, BSc in Sport Science, a Master and a PhD in Cognitive Psychology and Neuroscience. She is a BPS chartered member and HEA senior fellow. Aurore did two postdoctoral positions (at the Polytechnic School of Lausanne, Switzerland and the University of Manchester) and a teaching fellow at the University of Besancon (France). She has extensive experience in course leadership and teaching. She is often contacted by the fashion press and industry for comments. Aurore is a member of the Psychology Ethics review panel and the College’s research degrees sub-committee. Her research interests involve body image, sensory perception, and consumer behaviour. Read Aurore Bardey's full profile here.

Dr Anke Schat is the specialist technician for Psychology. She completed her MSc in Clinical Neuropsychology, after which she worked as a research executive for a global media agency. She enrolled as a junior researcher at Leiden University Medical Centre in the Netherlands, where she completed her PhD on anxiety disorders working with large naturalistic datasets. Here, she co-wrote a grant application for a post-doctoral research position funded by The Netherlands Organisation for Health Research and Development (ZonMW). Anke has extensive teaching experience. In addition to working as a specialist technician, she is a member of the UAL board of ethics and the Psychology Ethics review panel. Her research interests include mental health and sustainable consumer behaviour.

Dr Soljana Çili is a lecturer in Psychology. She has a first-class Bachelor of Psychology (Honours) and a PhD in Psychology. She is a Chartered Psychologist and has extensive teaching experience. She is a member of the Psychology Ethics Review Panel, as well as the College’s Academic Misconduct Panel, Research Degrees Sub-Committee, and REF Panel. Her research interests revolve around autobiographical memory, intrusive mental images, factors influencing the development of individuals’ sense of self and psychological well-being, psychopathology, and cognitive-behavioural therapeutic interventions. Soljana has published her work in peer-reviewed journals and has presented it in national and international conferences. She is co-author of the book Autobiographical Memory and the Self: Relationship and Implications for Cognitive-Behavioural Therapy.

Dr Ameerah Khadaroo is a lecturer in Psychology. She completed a PhD in Developmental Psychology at the University of Warwick. Prior to this, she obtained a degree in Psychology (First Class) and a Masters in Child Psychology (Distinction). Along with undertaking teaching roles at Warwick University, she has also taught at the University of East London and undertaken research at Kingston University. Before starting her PhD, she also gained extensive experience teaching psychology across courses and colleges in London. Ameerah is a member of the Psychology Ethics Review Panel. She has also published in peer reviewed journals and been accepted at international conferences. Her main areas of expertise are developmental psychology, well being including in the context of fashion, and qualitative research methods.

Patrick Fagan is a part-time lecturer in Psychology. He has a BSc in Psychology and an MSc in International Marketing. Patrick is also an associate lecturer in Consumer Behaviour and the Psychology of Marketing and Advertising at Goldsmiths College, University of London. He is a member of the Psychology Ethics review panel. He has published peer-reviewed papers on topics ranging from price psychology to Facebook psychology. Patrick also frequently writes for press and blogs, appearing in publications like The Guardian, The Evening Standard and AdMap, and also makes radio and TV appearances on consumer psychology. Moreover, Patrick has an extensive experience applying brain science to business, having worked for a number of behavioural science consultancies. Patrick’s book, Hooked: Why Cute Sells, and Other Marketing Magic we Just Can't Resist is with Pearson Business.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard entry requirements for this course are as follows:

  • An Honours degree at 2.1 or above in a related discipline such as Psychology, Fashion, Art, Textiles or Business. However, applicants with a degree in another subject may be considered, depending on the strength of the application;
  • OR equivalent qualifications;

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 7.0 with a minimum of 6.0 in reading, writing, listening and speaking. Please check our main English Language Requirements .

 

Selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.

The course seeks to recruit students who can demonstrate:

  • a strong commitment and motivation towards a career within the fashion industries;
  • a desire to make a positive difference in the context of fashion;
  • appropriate knowledge and skills commensurate with planned entry into the course.

Extra information required for applications to this course

When you are submitting your application form, you will also need to provide the following pieces of documentation in support of your application:

Curriculum Vitae (CV)

You will be required to submit a CV in support of your application. This should include your full education and employment history.

Study proposal for Masters Project

The proposal should include the following:

  • A title
  •  Rationale (reason for interest in topic)
  • Overall aim of research
  • A brief outline of methodology
  •  References/bibliography

Your study proposal should be a maximum of 600 words +/-10% (excluding research sources, bibliography and appendices).

Motivational Statement

A motivational statement will be required that addresses the following two questions set by the Course team. Please write no more than 500 words:

  • Why do you want to study for a MSc in Applied Psychology in Fashion and what do you specifically want to learn on the course?
  • What are your main area/s of research interest and how do they fit into the structure of the course?

Please enter your motivational statement in the ‘Personal Statement’ section of the application form.

Portfolio

There is no requirement to submit a portfolio for this course. However, if you wish to include a portfolio or other evidence to support your application, a digital portfolio can be submitted.

You may include a URL link to your portfolio within your CV or Motivational Statement.

Making your application

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

UK/EU students can apply to a postgraduate course at LCF by completing a direct application.

Application deadline

There are no official deadlines to submit your application. Applications are accepted, and offers are made throughout the year. The course will be closed once spaces are filled so we advise that you apply early.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Postgraduate transfers:

If you have successfully completed 60 credits in the equivalent units/modules on your current PG course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible. Further information can be found in our UAL External Student Transfer Policy.

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. The course team will select applicants to attend an interview. Interviews may be conducted in person, via telephone or via Skype.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

Applications for 2019/20 entry for this course are now closed. Applications for 2020/21 entry will open in Autumn 2019.

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

There are two ways international students can apply to a postgraduate course at LCF:

For further advice on how to apply please visit the UAL International Application page.

Application deadline

There are no official deadlines to submit your application. Applications are accepted, and offers are made throughout the year. The course will be closed once spaces are filled so we advise that you apply early.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Postgraduate transfers:

If you have successfully completed 60 credits in the equivalent units/modules on your current PG course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible. Further information can be found in our UAL External Student Transfer Policy.

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. The course team will select applicants to attend an interview. Interviews may be conducted in person, via telephone or via Skype.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.


After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via the UAL Portal to let you know whether your application has been successful.

Fees & Funding

Home / EU fee

£11,220

This applies for the 2020/21 academic year.

UAL Home/EU alumni receive a £1,000 discount.

Course fees may be paid in instalments.

International fee

£22,920

This applies for the 2020/21 academic year.

UAL International alumni receive a £1,000 discount.

Course fees may be paid in instalments.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Charges may be made for special clothing or equipment which students may need in order to participate in certain activities which form part of the course but which they retain. However, where such clothing or equipment is necessary for the student’s health or safety a charge may only be made for clothing and equipment which the student retains if the student also has the option of borrowing the clothing or equipment free of charge.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Loans

Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.

Scholarship search

Careers and alumni

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career paths

It is envisaged that graduates from this course, will be highly sought across the fashion industry. They will possess the skills, knowledge and, moreover, the aptitude demanded by employers. Psychology is the scientific study of human behaviour so it can be applied in all contexts across the fashion industries and beyond.
Some examples of potential graduate jobs are:
  • Consumer behaviour expert
  • Data analyst
  • R&D research scientist

Alumni

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