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MSc Applied Psychology in Fashion

Start date
September 2019
Course length
12 months

Course summary

Applications open

Applications for 2019/20 entry to this course are now open. More information on the How to Apply tab.

This award-winning conversion course enables students with an undergraduate degree in another subject to complete the basic requirement of Graduate Basis for Chartership towards becoming a Chartered Psychologist.


This course applies psychological theories and concepts to issues within the fashion industry. It also welcomes students who have completed a British Psychological Society accredited degree and wish to extend and apply their Psychological knowledge in the broad context of fashion.

Great reasons to apply

  • The first Masters programme in the world to apply psychology in the context of fashion.
  • Potential graduate careers include business and research development, management and entrepreneurial roles
  • Graduates are eligible for BPS Graduate Basis for Chartered Membership.
  • The BPS Education and Public Engagement Board has described the course as a "really impressive and innovative programme".
  • MSc Applied Psychology in Fashion was joint winner of the 2016 British Psychological Society's Award for Innovative Accredited Psychology Programmes.


The course is based at John Prince’s Street. Find out about the local area, including Lincoln’s Inn Fields and Clerkenwell, in our local area guides on the Student Life pages.

British Psychological Society

The MSc Applied Psychology in Fashion is accredited by the British Psychological Society (BPS) as a conversion course for students with a first degree in another subject area. It provides a post-graduate qualification that enables students who have a non-accredited degree (in Psychology or other subject) to complete the requirements for Graduate Basis for Chartership, the basic requirement for further study/training towards becoming a Chartered Psychologist. We also welcome students who have previously completed a BPS accredited degree who wish to extend and apply their Psychological knowledge in the broad context of fashion. For more information on BPS’s conversion programmes please visit their website. Described by the BPS Education & Public Engagement Board as a "really impressive and innovative programme", the MSc Applied Psychology in Fashion is a winner of the 2016 British Psychological Society's Award for Innovative Accredited Psychology Programmes.

Fashion Psychology Masters students discuss their courses

Smell Of Success talk: Fashion Business School Summit 17

Better Lives 2015 - Positive Psychology in Fashion

BSc Psychology of Fashion Course Leader and lecturer Aurora Paillard

Latest news from this course


Library, John Princes Street

LCF library and archives

Take a tour of LCF's world renowned fashion library, ideal for research and study.

London College of Fashion Regents Street

Business facilities at John Princes Street

Take a tour of lecture theatres and tutorial rooms across our central London sites.

Mare Street Canteen

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Course details

The MSc Applied Psychology in Fashion is situated in the Fashion Business School and has been developed to address the need of the fashion industry for psychologically literate graduates who possess relevant skills in research, analysis, information synthesis, communication, IT and data handling, who can solve problems and work effectively in teams or independently.

This Masters programme is the first MSc in the world (with the MA Psychology for Fashion Professionals) to apply the scientific study of psychology to fashion. The course has been accredited by the British Psychological Society (BPS) as a conversion course. Applicants to this MSc who have not previously completed a BPS accredited degree will take the MSc as a Conversion programme. The purpose of this is to enable students who have a non-accredited degree (whether in psychology or another subject) to complete the requirements for Graduate Basis for Chartership (GBC) which is the basic requirement for further study/training towards becoming Chartered Psychologist. Students who are already eligible for GBC (through previously completed a BPS accredited degree) take the MSc for the purposes of completing further study in an area of particular interest to them.

The MSc Applied Psychology in Fashion is designed to appeal to applicants from a broad range of backgrounds including psychology and other sciences, business, humanities and fashion.

By applying the scientific study of human behaviour in the context of fashion, students on the MSc Applied Psychology in Fashion develop the ability to make a real difference in the world of fashion and business. Graduates from this MSc are able to investigate, analyse, interpret and predict human behaviour in a broad range of contexts relevant to fashion and business. The course enables students to develop and more importantly, understand, the skills and attributes demanded by employers in many different roles within and beyond the fashion industries.

British Psychological Society (BPS) accreditation

The MSc Applied Psychology in Fashion conversion course provides a post-graduate qualification that enables students from a range of backgrounds to gain Graduate Basis for Chartered Membership of the British Psychological Society (BPS). The conversion course encompasses and integrates the core areas of psychology providing you with the necessary knowledge and skills to pursue a career in psychology and in other areas, such as fashion, where a scientific understanding of human behaviour is increasingly important. The purpose of a conversion course is to enable students who have a non-accredited degree (whether in psychology or another subject) to complete the requirements for Graduate Basis for Chartership (GBC) which is the basic requirement for further study/training towards becoming Chartered Psychologist. Students who are already eligible for GBC (for example, through having previously completed a BPS accredited degree) take the MSc for the purposes of completing further study in an area of particular interest to them.


Course structure

12 months 3 terms level 7 120 credits

September - February

Research Methods in Psychology (20 credits)

Cognition and Creativity (20 credits)

Personality and Individual Differences (20 credits)

February - June

Quantitative Research Methods and Data Analysis (20 credits)

Collaborative Unit: Psychology (20 credits) - find out more

Social Cognition and Lifespan Development (20 credits)

June - September

Masters Project: Psychology (60 credits)

Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.

Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.

Course units

In Research Methods in Psychology, you will be introduced to the range of research methods, approaches and tools that are available to you in order to conduct your post graduate project. The unit will cover philosophy and ethics in research, primary and secondary research methods including quantitative, qualitative and visual research methods, and how to analyse, evaluate and disseminate research findings. The unit will consider research in a range of contexts relevant to the cultural and creative industries, and enable you to understand the relationship between theory and practice.

Cognition refers to how we make sense of the world. In the Cognition and Creativity unit you will learn about cognitive psychology is the scientific investigation of mental abilities: perception, learning, remembering, thinking, reasoning, understanding and communication. In short, cognitive psychology is concerned with how we make sense of the world we inhabit; how we acquire and apply knowledge or information. It is frequently demanded in interdisciplinary studies and is influenced by artificial intelligence, computer science, philosophy, anthropology, linguistics, biology, physics, and neuroscience. In this unit we will study existing theories and evidence in Cognitive Psychology to understand and predict how people make sense of their world. In this unit, we consider how cognitive processes influence, and are influenced by, creative processes at individual, societal, community and global levels.

The Personality and Individual Differences unit is concerned with the psychological processes and individual differences and similarities that make us who we are. Personality can be defined as a dynamic set of characteristics that influences cognition and behaviour and the consistent patterns of thoughts, feelings, social adjustments, and behaviours that strongly influence expectations, self-perceptions, values and attitudes. We will discuss the psychological theories of personality and individual differences and apply them to human cognition and behaviour within fashion. We will debate the role of personality in aspects of fashion from design to management. In addition, we will consider the value of psychometrics and psychographics.

The objective of Quantitative Research Methods and Data Analysis unit is to develop models, theories and hypotheses about phenomena. Measurement is central because it provides the connection between empirical observation and numerical expression of quantitative relationships. Psychologists applying quantitative methods ask specific research questions and collect numerical data from participants to answer the question. The data are analysed with the help of statistics. For this purpose we will use the Statistical Package for the Social Sciences (SPSS) which is designed specifically for social scientists and is the most used software for statistical data analysis in psychology. Used together, qualitative and quantitative methods (mixed methods) are a powerful means of understanding phenomena. Qualitative methods produce information only on the particular cases studied resulting in hypothetical conclusions, whereas quantitative methods can be used to verify which of such hypotheses are supported.

The Collaborative Unit: Psychology unit is designed to enable you to innovate, to participate in developmental processes, and to engage with collaborative working practices. You will be encouraged to engage in the professional negotiation and networking skills that you will need in order to be successful in the cultural and creative industries. The nature of this collaboration may be within your own course, with students on other courses or with industry. The project that you undertake will depend upon your discipline and the specific requirements of your course.

The Social Cognition and Lifespan Development unit is concerned with understanding how individuals make sense of the world, and the processes that underlie social judgment and behaviour. You will explore how social and cultural influences impact on individual, group, community and organisation desires, goals and subjective experiences, and how these factors affect attitudes, judgments, and actions across the lifespan of the individual, group, community or organisation. Key topics include social perception, motivation, attitudes, embodiment, social judgment and decision making, and cultural influences.

The Masters Project: Psychology major piece of work and the culmination of your Masters study. It provides you with the opportunity to demonstrate the knowledge and skills acquired through your work on the course. Throughout the Masters Project, you are guided and supported by tutorials and peer and staff evaluation at interim stages. You will be allocated a supervisor for your project and will complete a learning contract outlining how you intend to develop and deliver your project. The Masters Project may take a variety of forms by negotiation, and is assessed by presentation in an agreed format, accompanied by an evaluative commentary/presentation on the development of the project.

Showing your work

All students are advised to set up a profile on, UAL’s new portfolio platform, which can be done at any point during your time at LCF and will last for up to 12 months after graduation. This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.

Learning and teaching methods

  • Essays
  • Critical reviews
  • Group and individual oral presentations
  • Poster presentations
  • Lab reports
  • Magazine-type articles

Assessments methods

  • Lectures
  • Seminars
  • Workshops
  • Extra-curricular events
  • Museum visits
  • Conference organisation
  • Presentation skills


Dr Jekaterina Rogaten is the Course Leader of the MSc Applied Psychology to Fashion and a Senior Lecturer in Psychology. Jekaterina obtained a BSc degree in Psychology and a PhD in Psychology. She is a fellow of Higher Education Academy, a member of Association of Business Psychology and a member of European Association on Learning and Instruction. She is also in the process of obtaining her BPS chartered membership. Jekaterina has extensive teaching experience. Her main research areas are learning analytics with a particular focus on learning gains, performance, progress, approaches to studying, creativity, metacognition, emotions, flow and motivation. She has collaborated on a number of large funded projects including national, European and International.

Dr Aurore Bardey is the Course Leader of the BSc (Hons) Psychology of Fashion and a Senior Lecturer in Psychology. She obtained a BSc in Psychology, BSc in Sport Science, a Master and a PhD in Cognitive Psychology and Neuroscience. She is a BPS Chartered member and HEA Senior Fellow. Aurore did two postdoctoral positions (at the Polytechnic School of Lausanne, Switzerland and the University of Manchester) and a Teaching Fellow at the University of Besancon (France). She has extensive experience in Course Leadership and teaching. She is often contacted by the Fashion press and industry for comments. Aurora is a member of the Psychology Ethics Review Panel and the College’s Research Degrees Sub-Committee. Her research interests involve body image, sensory perception, and consumer behaviour.

Dr Anke Schat is the Specialist Technician for Psychology. She completed her MSc in Clinical Neuropsychology, after which she worked as a research executive for a global media agency. She enrolled as a junior researcher at Leiden University Medical Centre in The Netherlands, where she completed her PhD on anxiety disorders working with large naturalistic datasets. Here, she co-wrote a grant application for a post-doctoral research position funded by The Netherlands Organisation for Health Research and Development (ZonMW). Anke has an extensive teaching experience. In addition to working as a specialist technician, she is a member of the UAL board of ethics and the Psychology Ethics Review Panel. Her research interests include (mental) health and sustainable consumer behaviour.

Dr Soljana Çili is a Lecturer in Psychology. She has a Bachelor of Psychology (Honours) and a PhD in Psychology. She is a Chartered Psychologist. Soljana has extensive teaching experience. She is a member of the Psychology Ethics Review Panel, as well as the College’s Research Degrees Sub-Committee and Academic Misconduct Panel. Her research interests revolve around autobiographical memory, intrusive mental images, factors influencing the development of individuals’ sense of self and psychological well-being, psychopathology, and cognitive-behavioural therapeutic interventions. Soljana has published her work in peer-reviewed journals and has presented it in national and international conferences. She is co-author of the book Autobiographical Memory and the Self: Relationship and Implications for Cognitive-Behavioural Therapy. View research profile.

Ameerah Khadaroo is a part-time Lecturer in Psychology. She has completed a degree in Psychology (First Class) and a Masters in Child Psychology (Distinction). She is currently finishing her PhD in Developmental Psychology at the University of Warwick. Along with undertaking teaching roles at Warwick University, she has also taught at the University of East London and undertaken research at Kingston University. Before starting her PhD, she also gained extensive experience teaching Psychology across courses and colleges in London. Ameerah is a member of the Psychology Ethics Review Panel. She has also published in peer reviewed journals and been accepted at international conferences. Her main areas of expertise are Developmental Psychology, Wellbeing and Qualitative Research Methods.

Patrick Fagan is a part-time Lecturer in Psychology. He has a BSc in Psychology and an MSc in International Marketing. Patrick is also an Associate Lecturer in Consumer Behaviour and the Psychology of Marketing and Advertising at Goldsmiths College, University of London. He is a member of the Psychology Ethics Review Panel. He has published peer-reviewed papers on topics ranging from price psychology to Facebook psychology. Patrick also frequently writes for press and blogs, appearing in publications like The Guardian, The Evening Standard and AdMap, and also makes radio and TV appearances on consumer psychology. Moreover, Patrick has an extensive experience applying brain science to business, having worked for a number of behavioural science consultancies. Patrick’s book, Hooked: Why cute sells, and other marketing magic we just can't resist is with Pearson Business.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

Applicants are expected to achieve, or already have, the course entry requirements detailed below.

  • An Honours degree at 2.1 or above in a related discipline such as Psychology, Fashion, Art, Textiles or Business. However, applicants with a degree in another subject may be considered, depending on the strength of the application;


  • Equivalent qualifications;

This course no longer accepts Relevant Profession Experience as part of the entry requirement due to regulatory changes.

Please note that a portfolio is not required for this course.

Student selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.

What we look for

The course seeks to recruit students who can demonstrate:

  • a strong commitment and motivation towards a career within the fashion industries;
  • a desire to make a positive difference in the context of fashion;
  • appropriate knowledge and skills commensurate with planned entry into the course.

English language requirements

All classes are conducted in English. The level required by the University for this course is IELTS 7.0 with a minimum of 6.0 in each skill.

For more information, read the University's English Language requirements page.

International applicants should contact the Admission Office by emailing about portfolio requirements (if applicable), interview times and dates.

Making your application

Home / EU and international applicants

This section includes information on how to apply, course entry requirements and selection criteria.

2019/20 Entry

Both Home/EU and international students can apply for this course using our online application form – the link to this is below when the course is open for recruitment. Before you apply, we recommend you take some time to read the following details about the application process, including guidance on the extra information we will ask you to provide.

Alternatively, international applicants can apply through an overseas representative in your country.


Application form

You will need to enter the following information in the online application form:

  • Personal details (including full name; date of birth; nationality; permanent address and English language level)
  • Current and/or previous education and qualification details
  • Employment history

Before you can submit the form, you’ll also need to agree to the terms and conditions for how we process your data – these are explained in the form.

Please note, if you’re an international applicant we will need to contact you separately to ask for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas).

Extra information required for applications to this course

When you are submitting your application form, you will also need to provide the following pieces of documentation in support of your application

Curriculum Vitae

You will be required to submit a Curriculum Vitae (C.V.) in support of your application. This should include your full education and employment history.

Study proposal for Masters project. 

The proposal should include the following:
- A title
- Rationale (reason for interest in topic)
- Overall aim of research
- A brief outline of methodology
- References/bibliography
- Your study proposal should be a maximum of 600 words +/-10%  (excluding research sources, bibliography and appendices).

Motivational Statement, addressing two questions (max 500 words)

  • Why do you want to study for an MSc Applied Psychology in Fashion and what do you specifically want to learn on the course?
  • What are your main area/s of research interest and how do they fit into the structure of the course?

A statement will be required addressing these two questions set by the Course team. Please write no more than 500 words.


Applications for 2019/20 entry to this course are now open. More information on the Home/EU tab.

Fees & Funding

Home / EU fee


This applies for the 2019/20 academic year.

UAL Home/EU alumni receive a £1,000 discount.

Course fees may be paid in instalments


Home/EU students whose chosen course is at a level equivalent to, or lower than, a qualification that they already hold, will be charged the fees shown above, plus an additional £1,100 (called the 'ELQ' fee). Students in receipt of Disabled Students' Allowances (DSAs) are exempt from ELQ fees and will pay the original fee, regardless of the highest qualification held. For enquiries relating to ELQ fees, please complete this register your interest form.

International fee


This applies for the 2019/20 academic year.

UAL International alumni receive a £1,000 discount.

Course fees may be paid in instalments

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.


Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.


Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.

Scholarship search

Careers and alumni

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career paths

Graduates go on to hold positions as Research and Development Scientist, New Product Development/Marketing Executive, Technical Product Manager, Laboratory and Quality Control Technician and International Regulatory Affairs Officer for cosmetic and toiletry brands.

Cosmetic Toiletry and Perfumery Association (CTPA) provides generous bursaries for the two best performing students in each year of study.

In addition, graduates are encouraged to consider joining the thriving PhD cohort at LCF by applying for doctoral study.

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