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Set Design for Window Display

Set Design for Window Display

Central Saint Martins
Taught by
Philip Cooper


Retailers understand that to attract an audience they have to create captivating displays. Shop window and in-store installation design offers an opportunity for retailers and fashion designers to express themselves in a dynamic and tangible way. The display provides an opportunity to tell a story, creating consumer experiences.

This is a project-based course where you will be expected to respond to a brief set by the tutor to enable you to get hands-on, practical, experience of the design process.  Learning, as you work through the brief, the different aspects to consider when designing for the retail environment.

During the course you will be given advice on how to present your final project using tools that you feel most comfortable - with whether it is pen and paper or computer-based programs such as Sketch-up. The course will include tutorials in the relevant computer programs.

This course is not about how to dress a mannequin or put together outfits for display but to think holistically about a display and how to create a dramatic, brand-appropriate, backdrop for merchandise.

Topics covered
The course will teach you how to implement a set design for fashion retail. Taking into consideration factors such as:
•    Location
•    Client
•    Research
•    Materials
•    Colour
•    Presentation of ideas (using Adobe Creative Suite and Sketch Up)
•    Composition and display.

It will also include discussions and guidance on budget and logistics and how this impacts the design process.

At the end of the course you will have a well-executed and comprehensive project which can be used in a portfolio.

Who should take this course:

This course is suitable for anyone interested in fashion window display whether a beginner or with a design background, who wishes to develop work in this field.
All levels

Entry requirements:
Basic computer skills, some knowledge of Adobe Creative Suite and SketchUp would be helpful, but not essential.

Please note: This course is for students aged 18 and older

Tutor Description

Philip Cooper’s passion for creating spaces stared at a young age – when he was 14 he transformed a garden shed into a neo-classical folly which featured in the World of Interiors. After graduating from the MA in Narrative Environment at Central Saint Martins he honed his skills assisting celebrated production designer Michael Howells, whose work has spanned catwalk to film and theatre set design. Independently he has worked for clients such as Phoebe English, Dover Street Market, KTZ, Selfridges, Burberry and Browns, for which he has designed award winning windows.


Please bring with you to the course:
  • A laptop with Sketch Up Make (which can be downloaded for free), Keynote (also free) and ideally Adobe Creative Suite loaded on to it (although this is not crucial)
  • Pencils
  • Pens
  • A Sketchbook
  • Please allow a budget of approximately £10 for printing your work and research for presentations.
  • Available dates