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Retail Display and Design

Retail Display and Design

Chelsea College of Arts
Taught by
Debbie Flowerday


Join Retail Display and Design and gain a comprehensive understanding in the ways in which brands engage with their customers through visual communication in spatial environments.

You will be introduced to the creative process and fundamental principles of design for windows, retail environments and events by responding to a series of set briefs. The course will stimulate conceptual and practical thinking, allow you to gain practical knowledge and develop industry relevant skills in a supportive learning environment.

Topics covered

  • Window Design
  • Temporary and permanent retail environments
  • Visual Merchandising
  • Instore Displays
  • Event Design

Course outcomes
You will have understood the steps involved with successful visual communication within retail environments. The skills you acquire and visual outcomes produced during the course will contribute to your personal portfolio and prepare you for further study in design.

Who should attend
Perfect for creatives and beginners alike interested in creating design for spaces and immersive product and brand experiences. Suitable for those who have worked or studied in interior design, graphics or exhibition design and are considering extending their skills. 

All Levels Welcome

View PDF to explore progression: Interior Design: Your Journey [188kb]

Tutor Description

Debbie Flowerday has been a visual merchandiser for many years; her knowledge and experience of the display and visual merchandising industry is extensive. She has worked globally for well known retailers including Max Mara, Mary Quant, Estée lauder, Top Shop, Gucci and Royal Worcester. Her key skills include Visual Merchandising, Window Concept and Product Styling, Retail Design, Store Layout, Interior Design, Exhibition, Product Styling, Photographic Styling, Events & Product Launches and VM Training & Guidelines.


  • A few magazine publications (fashion and interiors) e.g. Vogue, Tank, Numero, Elle Decoration, World of Interiors

  • Paper

  • Pencils and pens for drawing

Available dates