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Explainer Video Production (Online Short Course)

Explainer Video Production (Online Short Course)

London College of Communication
Taught by
Emile Holmewood


Bring life to your ideas by creating an animated video to explain them! Whether you want to explain a product to prospective buyers, create an effective crowdfunding campaign or wake everyone up in an otherwise lifeless PowerPoint presentation, this six-week course can teach you how to create a 2-D animated explainer video.

We’ll start with a brief and follow industry-standard processes, such as storyboarding and style frames, to develop our idea into a final animated solution. We’ll be creating and preparing our artwork in Adobe Illustrator, then animating it in Adobe After Effects. The final video will include music and subtitles. Each week, you’ll be given assignments which we will review during the following class.

  • Identifying trends and techniques in contemporary explainer videos
  • Responding to a client brief
  • Principles of animation
  • Visualising data
  • Creating a storyboard from a script
  • Timing and pacing to allow for readability of subtitles
  • Graphic design principles and working to a grid
  • Styling and preparing your artwork in Adobe illustrator for animation in Adobe After effects
  • Animating a 30-45 second explainer video

By the end of this course you will have:

  • Developed the ability to oversee a project from the briefing phase to completed animation
  • Learned how to create simple graphics in Adobe Illustrator and prepare them for animation in Adobe After Effects
  • Understood basic animation principles that can bring extra life to your video
  • Developed an understanding of tools and shortcuts that can speed up your creative process
  • Succinctly conveyed data and instructions in an animated form
  • Produced a 30-45 second animated explainer video ready to upload to the web

Who is Explainer Video Production (Online Short Course) for?
This course is perfect for you if you are interested in effectively presenting an idea or are interested in creating animated videos. It would be helpful if you already have some knowledge of Adobe illustrator and are ready to take the next step into animating your illustrations. We will be focussing more on learning animation in After Effects, rather than how to draw in Illustrator.

Please note: This course is for students aged 18 and over

Why choose an LCC Online Short Course
Our online learning short courses allow you to experience London College of Communications wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCC Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCC Certificate upon completion

Further details about preparing for your online course, including the equipment you need, can be found at Frequently Asked Questions.

Please note that all courses are taught in UK time. To compare times, please check World Buddy.

Explainer Video Production from UAL Online on Vimeo.

Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Emile Holmewood is an illustrator currently based in Tokyo. He is originally from New Zealand, where he pursued a degree in graphic design. After an eight year career working in both advertising and design studios, for brands big and small, he slightly altered his path to fulfil his dream of drawing all day... for brands big and small.

Emile applies principles learnt from his graphic design background into the less rigid world of illustration and animation. When he is not teaching or creating animated infographics and explainer videos which inform and delight, he spends time drawing inspiration from the colourful streets of Japan or enjoying a bowl of Ramen.


In order to fully participate in the practical exercises, please have the following materials/equipment for the first class:

  • A notepad and a pen
  • A modern computer with an up-to-date operating system
  • An up-to-date web browser (Google Chrome is recommended)
  • A microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also essential (mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates