Design Summer School
Successful designs are based on sound research and insightful observations. In this two-week intensive course you will get a comprehensive overview of design as a process, allowing you the time to explore and understand each of its stages using practical methods. You will learn methods for gathering and using ethnographic research to produce ideas and solutions that can be developed into design concepts ready to show to a client.
We will experience how design can be relevant, stimulating and useful, and how it can mean far more than simply 'designer' objects. Throughout the workshops you will use methods to open up creativity in order to generate ideas ranging from the conservative to the far-out.
The course will focus on 3D design for manufacture, but the processes learnt will be applicable to other disciplines within the broader design field.
You will learn methods to control and manage ideas and produce design concepts in paper, card sketch-models and 2D presentations suitable to show to a potential client.
You will develop your work using a process that incorporates essential design principles including emotional durability, visual language, and ergonomics, as well as design for manufacture.
We will have the chance to debate and discuss issues such as sustainability and inclusive design.
The course is enriched throughout by regular presentations and skills tutorials by visiting professionals. In previous years they included Dominic Wilcox, Matteo Fogale, Dan Ziglam from deadgood, Jeremy Innes-Hopkins from IDEO, Lisa Johansson from INTO, Roger Arquer and Kirsty White amongst others, as well as presentations by graduates of the university.
There will be a project set by a real design brand culminating with student presentations of relevant and considered solutions to a client , which will provide realistic feedback and insights.
Who should take this course?
This successful course has had highly positive feedback and is ideal for hard-working students who have a strong interest in design and who may be considering an academic qualification in the future or a change in career.
Please note: This course is for students aged 18 and older
Magnus Long (www.magnuslong.com) is a multi-award-winning British designer based in London working within furniture, product and lighting design with renowned clients including The Conran Shop, Modus, deadgood, Hitch Mylius, Lerival and HitchMylius. After working in the industry for eight years, Magnus founded his eponymous design studio in 2012: “We design useful, honest, handsome objects in various human-scales. Our process focuses on finding elegant solutions from which we develop and refine a design language, connecting people with beautiful craft and engineering.”
Magnus is also a senior Associate Lecturer at Central Saint Martins.
Please bring with you to the first session:
- A3 plain white sketch pad
- black sketching pens, a ruler, HB/2B pencil, colour pens
- a digital camera
- NOTE: laptops/pads are not required, although you may choose to bring one if you wish
Basic model-making materials will be provided by the course.