UAL has been shortlisted for the 2020 Marketing Society Brave Brand of the Year award, alongside 19 household names including Coca-Cola, IKEA, Nike, Tesco, TikTok and Virgin Media.
The award aims to celebrate the agility and pace at which brands courageously reacted to the disruption caused by COVID-19 and how they diversified to address changing needs in the face of uncertainty.
Our nomination was thanks to the innovative UAL Graduate Showcase, an online platform which enabled our 2020 graduating students to showcase and celebrate their work digitally this summer following the cancellation of degree shows.
Announcing our nomination, the Marketing Society said: “University of the Arts London – Europe’s largest specialist art and design university, with more than 19,000 students – had its hand forced in February, when the looming prospect of lockdown meant it had to cancel its annual fashion show. Rather than leave it at that, the university created an online platform and hosted 50 virtual events in July.
The UAL Graduate Showcase was created with IBM and hosted the final collections of graduating students from all its six colleges.”
Help us get into the top 5!
It’s down to the public to vote for their brand of 2020. The top 5 will go through to a live vote where the winner will be decided by senior marketing leaders at a virtual event on 25 November. Voting closes midnight GMT on Sunday 15 November.
Previous winners include Cancer Research, Bodyform, The Guardian, Channel 4 and Sainsbury’s.