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Dr Agnès

Job title
Reader in Social and Cultural Studies
College name
London College of Fashion
Email address
Dr Agnès Rocamora



Dr. Agnès Rocamora is a Reader in Social and Cultural Studies at the London College of Fashion, University of the Arts London. She is the author of Fashioning the City: Paris, Fashion and the Media. Her writing on the field of fashion and on the fashion media has appeared in various journals, including Fashion Theory, Journalism Practice, Sociology, Sociétés, and the Journal of Consumer Culture. She is a co-editor of Thinking Through Fashion: A Guide to Key Theorists, of The Handbook of Fashion Studies, and of Fashion Media: Past and Present, and a contributor to Fashion as Photograph, Critical Luxury Studies, and Fashioning Professionals. She is also a co-founder and co-editor of the International Journal of Fashion Studies and is on the editorial board of Cultural Sociology, dObras, and Fashion Studies. She is currently developing her work on digital fashion media.


Research Interests

Fashion media, new media, fashion blogs, fashion and the City, cultural mediation, sociology of fashion, cultural theory, Paris and French culture, the work of Pierre Bourdieu.

Research Statement

I am currently conducting some research on fashion blogging (including interviews with fashion bloggers) as part of my wider work and interest in digital fashion media.


  • Eldina Begic - How to wear utopia: a dress manual for the socialist future.
  • Kelly Dearsley - A comparative study of print and digital fashion media: reading practices and reception.
  • Anna Flodin Dansk - The fashion GIF: A Study of a Developing Form of Digital Fashion Media Online.
  • Elizabeth (Lezley) George - Deconstructing Fashion Identities: dress codes, modesty and fashion practices in the UAE.
  • Tolulope Omoyele - Africa Fashion Week London: An Exploration of Contemporary Cultural Identities 2011- 2015.
  • Babette Radclyffe-Thomas - A decade of Vogue China: Constructing Modern Fashion Identities in a Chinese Fashion Magazine.
  • Johannes Reponen - Fashion Criticism and its Changing Contexts: A Practice-led Exploration into Writing for Print and online.
  • Mario RomanS - tyling Blokes and Bros; Representations of Fashion, Masculinities and the Nation in Contemporary Photo-spreads of American and British GQ Magazines.
  • Jennifer Rossi-Camus - Curating the Fashion Victim: Establishing Strategies for Exhibition-Making towards the Presentation of Fashion and Humour in Museums and Galleries.
  • Renate Stauss - (Un)dressing the self: working with dress on concepts of self in therapeutic settings.
  • Katherine ApplefordChitra BuckleyAne Lynge JorlenRachel Lifter - Classifying fashion, fashioning class.
  • Nazli Alimen,</em> - <em>Observant Muslims in Turkey: Creating Islamic Fashions and Constructing Islamic Identities.</em>
  • Morna Laing</em> - <em>, The 'Woman-child' in Fashion Photography 1990 - 2015: Childlike Femininities, Performativity and Reception Studies.<br /></em>