Troy Chen
Title
Senior Lecturer in Digital Advertising
College
London College of Communication
Email address
Tags
Researcher Research

Biography
Zhen Troy Chen, PhD, FHEA, Senior Lecturer in Digital Advertising, London College of Communication, University of the Arts London. He is also Adjunct Research Fellow of the Griffith Centre for Design and Innovation Research at Griffith University, Gold Coast Campus. His research interests are in digital media and advertising, cultural and creative industries, cultural and media policy (copyright), journalism, and experience design.Troy worked for a number of institutions such as the Universities of Nottingham and Liverpool's China campuses and the City University of Hong Kong before joining UAL. Troy obtained his PhD at the AHRC Centre for Digital Copyright at Nottingham University, fully funded by Nottingham’s China and UK Campuses, AHRC and the Newton Fund. He is also an alumnus of QUT’s Digital Research Methodologies summer doctoral programme. He holds degrees in MA International Communications (Nottingham), PgLaws (London), and BSc Management in e-Commerce.
Apart from research, he is an award-winning communication and marketing professional in international higher education. He has numerous articles, reports and footage featured in mainstream legacy media outlets and digital leaders such as China Central Television, China Education Television, Xinhua News, People's Daily, The Paper, China Science News, and Sina Sports. He has extensive working experience in the media, consultancy, IT and the Finance industry where his research gets nurtured and developed.
Grants and awards
(Figures indicate amount awarded to UAL)
- XJTLU, Cultures of learning in transnational educational institutions in China
- XJTLU, Poetic and networked identity performance of urban young prosumers, CN¥100,000.00
- Ministry of Education of the People's Republic of China, Sociology: Critical discourse analysis of physician-patient relationship in West China, CN¥80,000.00
- Beijing Humanities and Social Sciences Fund, Social media bots and AI: Misinformation communication, algorithm and governance research, CN¥80,000.00
- XJTLU, Cultures of learning in transnational educational institutions in China
- XJTLU, Poetic and networked identity performance of urban young prosumers, CN¥100,000.00
- University Of Nottingham, The Changing Landscape of Public Diplomacy: the case of China, CN¥100,000.00
- Ministry of Education of the People's Republic of China, Sociology: Critical discourse analysis of physician-patient relationship in West China, CN¥80,000.00
- Beijing Humanities and Social Sciences Fund, Social media bots and AI: Misinformation communication, algorithm and governance research, CN¥80,000.00
Research Outputs
Article
- Chen ZT, Gilardi F, White A, Cheng S, Song W, Zhao Y. From copycat to copyright: intellectual property amendments and the development of Chinese online video industries (2022)
- Whyke TW, Lopez-Mugica J, Chen ZT. The Rite of Passage and Digital Mourning in Fang Fang’s Wuhan Diary (2021)
- Chen ZT, Chen L-M. Chinese “female force” in an “American Factory”: Women’s identity formation in an English reading club (2021)
- Chen ZT. Poetic prosumption of animation, comic, game and novel in a post-socialist China: A case of a popular video-sharing social media Bilibili as heterotopia (2021)
- Chen ZT. Flying with two wings or coming of age of copyrightisation? A historical and socio-legal analysis of copyright and business model developments in the Chinese music industry (2021)
- Chen ZT. Slice of life in a live and wired masquerade: Playful prosumption as identity work and performance in an identity college Bilibili (2020)
- Chen ZT, Cheung M. Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads (2020)
- Chen ZT, Cheung M. Privacy perception and protection on Chinese social media: A case study of WeChat (2018)
Book
Subjects
Animation, interactive, film and sound
Business & management, and science
Communication and graphic design
Journalism, PR, media and publishing