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Troy Chen

Title
Senior Lecturer in Digital Advertising
College
London College of Communication
Email address
Tags
Researcher Research
Troy  Chen

Biography

Zhen Troy Chen, PhD, FHEA, Senior Lecturer in Digital Advertising, London College of Communication, University of the Arts London. He is also Adjunct Research Fellow of the Griffith Centre for Design and Innovation Research at Griffith University, Gold Coast Campus. His research interests are in digital media and advertising, cultural and creative industries, cultural and media policy (copyright), journalism, and experience design.

Troy worked for a number of institutions such as the Universities of Nottingham and Liverpool's China campuses and the City University of Hong Kong before joining UAL. Troy obtained his PhD at the AHRC Centre for Digital Copyright at Nottingham University, fully funded by Nottingham’s China and UK Campuses, AHRC and the Newton Fund. He is also an alumnus of QUT’s Digital Research Methodologies summer doctoral programme. He holds degrees in MA International Communications (Nottingham), PgLaws (London), and BSc Management in e-Commerce.

Apart from research, he is an award-winning communication and marketing professional in international higher education. He has numerous articles, reports and footage featured in mainstream legacy media outlets and digital leaders such as China Central Television, China Education Television, Xinhua News, People's Daily, The Paper, China Science News, and Sina Sports. He has extensive working experience in the media, consultancy, IT and the Finance industry where his research gets nurtured and developed.

Grants and awards

(Figures indicate amount awarded to UAL)

  • XJTLU, Cultures of learning in transnational educational institutions in China
  • XJTLU, Poetic and networked identity performance of urban young prosumers, CN¥100,000.00
  • Ministry of Education of the People's Republic of China, Sociology: Critical discourse analysis of physician-patient relationship in West China, CN¥80,000.00
  • Beijing Humanities and Social Sciences Fund, Social media bots and AI: Misinformation communication, algorithm and governance research, CN¥80,000.00
  • XJTLU, Cultures of learning in transnational educational institutions in China
  • XJTLU, Poetic and networked identity performance of urban young prosumers, CN¥100,000.00
  • University Of Nottingham, The Changing Landscape of Public Diplomacy: the case of China, CN¥100,000.00
  • Ministry of Education of the People's Republic of China, Sociology: Critical discourse analysis of physician-patient relationship in West China, CN¥80,000.00
  • Beijing Humanities and Social Sciences Fund, Social media bots and AI: Misinformation communication, algorithm and governance research, CN¥80,000.00

Research Outputs

Article

Subjects

Animation, interactive, film and sound
Business & management, and science
Communication and graphic design
Journalism, PR, media and publishing