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Dr Rosie Findlay

Course Leader: MA Fashion Cultures
London College of Fashion
Researcher Research
Rosemary  Findlay


Rosie Findlay is a London-based fashion theorist and Course Leader of MA Fashion Cultures at the London College of Fashion.
Her research specialisms are digital fashion media and the intersection between performance, dress and the embodied self. She has a BA (Hons) from the University of Sydney and she completed her PhD in the Department of Theatre and Performance Studies at the University of Sydney in 2014.

Her monograph, 'Personal Style Blogs: Appearances that Fascinate' (Intellect, 2017) considers the significance of personal style blogs to bloggers and their readers and discusses the effects this sub-genre of fashion blogging has had on ideas of the origin and authority of fashion knowledge's, the feminist implications for cultural perceptions of women's writing, and the ways we can critically understand the modes of readership, self-performance and fashion imaging that style blogs engender.

She has also published on Instagram and influencers, direct-to-consumer marketing aimed at a female, millennial consumer, the spectacle of fashion shows, the interplay between memory, imagination and daily dress and the role theatrical costumes play in the bodily work of performers. Her current research projects focus on fashion writing and the intersection between culture, geography and fashion discourse and representation.

Research Outputs



Current research students

  • Camilla Flodin Dansk, The Fashion Gif: Visual Social Media in the Field of Fashion Online (Advisor)
  • Lianne Piroddi, Recording the fashioned-self on Instagram: What is the significance of becoming image to our experience of time and how will this continue to influence future consumption behaviours? (Joint supervisor)
  • Carla Valois Lobo, In Search of the Female Gaze: An In-Depth Analysis of Women as Practitioners of Fashion Photography (Joint supervisor)


Curation and culture
Fashion communication
Journalism, PR, media and publishing
Performance and design for theatre and screen