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Dr Natascha Radclyffe-Thomas

Title
Course Leader: BA (Hons) Fashion Marketing
College
London College of Fashion
Tags
Researcher Research
Natascha  Radclyffe-Thomas

Biography

Dr Natascha Radclyffe-Thomas is an internationally recognised researcher and educator working at the Fashion Business School. Natascha was partner in award-winning directional luxury childrenswear fashion label, Miss Fleur before becoming a full-time academic teaching fashion design and business in Asia, Europe and North America. Her teaching and research focus on how culture, heritage, city-branding and social enterprise manifest themselves in contemporary fashion in the West and Asia and how cities such as London and Shanghai build fashion identities through their engagement with city branding. In 2014 Natascha launched the innovative BA (Hons) Fashion Marketing at the London College of Fashion. Twice a finalist in the Green Gown Awards became a Fellow of the RSA to further her work in education for sustainability. Natascha is a Senior Fellow of the Higher Education Academy and in 2016 Natascha was awarded an HEA National Teaching Fellowship an award that recognises individuals who have made an outstanding impact on student outcomes and the teaching profession in higher education. In 2017 she was recognized as a University of the Arts London Senior Teaching Scholar for her teaching and pedagogic research initiatives including e-learning, and internationalizing the curriculum.

Dr Radclyffe-Thomas’ interdisciplinary research explores the areas of fashion and business and looks at geographies of creativity and identity construction and communication. As such her research spans international pedagogies of creativity as well as creative industries practice, specifically innovative business models and international marketing and branding. Her research looks at how issues such as culture, heritage and city-branding manifest themselves in contemporary fashion marketing in the West and Asia and how cities such as London, Hong Kong and Shanghai build fashion identities, as well as how emerging and established businesses engage with social enterprise and sustainability. Her pedagogic research explores cross-cultural creativity and how e-learning and social media can enhance digital literacies and intercultural communication, collaboration and employability.
Her research is qualitative and comparative; using case studies and grounded theory methodology.

Research Outputs

Article

Book

Book Section

Conference, Symposium or Workshop item

Teaching

Current research students

  • Emile Denichaud, 'An investigation and exploration of the narrative (internal and external including sens aesthetic taste and affected by the environment) created by the relationship that Japanese fashionistas, fashion icons, trendsetters and designers have with fashion.' (Lead supervisor)

Subjects

Business & management, and science
Curation and culture
Fashion business
Fashion communication