Professor Fred Deakin
BiographyFred Deakin is founder and director of the collaborative organisation Fred & Company which specialises in interactive art projects.
Fred is half of the band Lemon Jelly with Nick Franglen who have been nominated for Mercury and Brit awards, sold over half a million albums and headlined stages at almost every major UK music festival (Glastonbury, Bestival, Big Chill, Reading, Leeds, T in the Park).
Previously, Fred was Founder and Director of ground-breaking London design agency Airside 1998-2012 with Nat Hunter and Alex McLean which won and was nominated for two BAFTAs, nine D&ADs, four Design Week Awards including Best In Show, and a Webby. The Gestalten book 'Airside By Airside' (2010) tells Airside’s story.
Fred has given talks at the Design Museum, the Barbican, RCA, LCC, Design Indaba and Pictoplasma and has performed at TED, run animation workshops in the V&A, judged the British Animation Awards and delivered a lecture tour to professionals and school children around Indonesia with the British Council. He also played a role in the working group for the Gowers Review white paper on the UK’s creative economy which was presented to the DCMS in 2006.
Drawing on experience gained during the course of his varied 'portfolio career', Fred is currently exploring how creativity happens in collaborative studio spaces and how this creative spark is nurtured in an increasingly commercial cultural marketplace with a view to generating new pedagogies to empower emerging talent.
His many other current interests include inventing new hypothetical formats for releasing music in a post-digital age, the boom in engaging audiences through gamification and interaction, the grey area between art and design and how it is increasingly irrelevant to emerging generations, and all kinds of alternative culture. His previous career has encompassed popular music, graphic design, interaction design, illustration, clothing, performance, branding, strategy, systems design and many other disciplines.