Professor Finola Kerrigan
BiographyProfessor Finola Kerrigan is Professor of Marketing and Director of the Fashion Business Research Centre, a University of the Arts Research Centre which is based at the London College of Fashion.
Finola's research mainly examines the intersection of marketing and consumption, creative sectors and new technology. She has published her research on branding, digital personhood and arts production and consumption in leading international journals such as the Journal of Consumer Research; Journal of Business Ethics; Marketing Theory; European Journal of Marketing; Journal of Marketing Management; Journal of Macromarketing; International Journal of Human Computer Interaction; Computers in Human Behaviour and Media, Culture and Society. She is the author of Film Marketing (2017/ 2010) and has edited a number of books on arts marketing.
Finola's research has been funded by EPSRC, ESRC, the British Academy, the London Development Agency and the West Midland's Combined Authority/ British Film Institute. This has allowed her to work on a range of interdisciplinary projects on digital personhood, new technology in production and consumption, new business models in film and television, branding in the screen sector and the use of AR/VR in the heritage sector. In addition, she has acted as a consultant on a range of film projects.
In addition to her research, Finola plays an active role in learned societies such as the Academy of Marketing (as Secretary and a member of the Academy of Marketing Research Committee), the International Society of Markets and Development (former Chair, now board member) as well as serving on a number of editorial boards for journals such as Marketing Theory, Journal of Marketing Management, European Journal of Marketing and Arts and the Market.
Finola is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce.
Grants and awards
(Figures indicate amount awarded to UAL)
- British Academy, A Tale of Two Cities: Investigating the Use of Virtual Reality to Connect Consumers to Culture, £9,838.50, (2018-2019)
- Rodner V, Roulet TJ, kerrigan F, Vom Lehn D. Making Space for Art: A Spatial Perspective of Disruptive and Defensive Institutional Work in Venezuela’s Art World (2020)
- Eckhardt GM, Kerrigan F. Crazy Rich Asians: A tale of immigration, globalization and consumption in East Asia (2020)
- Thomas L, Orme E, Kerrigan F. Student Loneliness: The Role of Social Media Through Life Transitions (2019)
- Preece C, Kerrigan F, O’reilly D. License to assemble: Theorizing brand longevity (2019)
- Moraes C, Kerrigan F, McCann R. Positive Shock: A Consumer Ethical Judgement Perspective (2019)
- Rodner V, Kerrigan F. From Modernism to Populism – art as a discursive mirror of the nation brand (2018)
- Thomas L, Briggs P, Hart A, Kerrigan F. Understanding social media and identity work in young people transitioning to university (2017)
- Thomas L, Briggs P, Kerrigan F, Hart A. Exploring digital remediation in support of personal reflection (2017)
- Kerrigan F, Hart A. Theorising digital personhood: a dramaturgical approach (2016)
- Preece C, Kerrigan F, O'reilly D. Framing the work: the composition of value in the visual arts (2016)
- Canhoto AI, Vom Lehn D, Kerrigan F, Yalkin C, Braun M, Steinmetz N. Fall and redemption: Monitoring and engaging in social media conversations during a crisis (2015)
- Preece C, Kerrigan F. An Analysis of the Construction of Artistic Brands (2015)
- Rodner V, Kerrigan F. The art of branding − lessons from visual artists (2014)
- Yalkin C, Kerrigan F, Vom Lehn D. (Il)Legitimisation of the role of the nation state: Understanding of and reactions to Internet censorship in Turkey (2014)
Conference, Symposium or Workshop item
- Kerrigan F, Yalkin C. Revisiting the Role of Critical Reviews in Film Marketing (2009)
Current research students
- Elisenda Torras, Leveraging Fashion Retailers’ Data to Delivery a Personalised Customer Experience and Enhance their Operating Models and Economics (Lead supervisor)