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Professor Finola Kerrigan

Professor Centre for Fashion Business and Innovation Research
London College of Fashion
Researcher Research
Finola  Kerrigan


Professor Finola Kerrigan is Professor of Marketing and Director of the Fashion Business Research Centre, a University of the Arts Research Centre which is based at the London College of Fashion.

Finola's research mainly examines the intersection of marketing and consumption, creative sectors and new technology. She has published her research on branding, digital personhood and arts production and consumption in leading international journals such as the Journal of Consumer Research; Journal of Business Ethics; Marketing Theory; European Journal of Marketing; Journal of Marketing Management; Journal of Macromarketing; International Journal of Human Computer Interaction; Computers in Human Behaviour and Media, Culture and Society. She is the author of Film Marketing (2017/ 2010) and has edited a number of books on arts marketing.

Finola's research has been funded by EPSRC, ESRC, the British Academy, the London Development Agency and the West Midland's Combined Authority/ British Film Institute. This has allowed her to work on a range of interdisciplinary projects on digital personhood, new technology in production and consumption, new business models in film and television, branding in the screen sector and the use of AR/VR in the heritage sector. In addition, she has acted as a consultant on a range of film projects.

In addition to her research, Finola plays an active role in learned societies such as the Academy of Marketing (as Secretary and a member of the Academy of Marketing Research Committee), the International Society of Markets and Development (former Chair, now board member) as well as serving on a number of editorial boards for journals such as Marketing Theory, Journal of Marketing Management, European Journal of Marketing and Arts and the Market.

Finola is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce.

Grants and awards

(Figures indicate amount awarded to UAL)

Research Outputs


Conference, Symposium or Workshop item


Current research students

  • Elisenda Torras, Leveraging Fashion Retailers’ Data to Delivery a Personalised Customer Experience and Enhance their Operating Models and Economics (Lead supervisor)