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Cher Potter

Joint LCF/V&A Senior Research Fellow
London College of Fashion
Researcher Research
Cher  Potter


Cher Potter is a South African-British design researcher and curator with interests in global design cultures. She is LCF/V&A Senior Research Fellow in Design Futures, leading initiatives around African contemporary design at the Victoria and Albert Museum. In 2015, she launched the cross-continental design research unit AfriDesignX (, supported by the Leverhulme Trust, which brings together designers, technological innovators, curators and material culture scholars from six different cities across the African continent to investigate the ways in which design responds to large-scale social and cultural change in African ‘megacities’. She teaches a Master’s course lecture series ‘Designing in the 21st Century’ at University of the Arts London. She previously led the Creative Direction at WGSN Forecasting Bureau where she analysed sociopolitical and cultural trends in relation to design, and developed the global macro trend reports. She curated the 23rd Impakt Arts Festival exploring a ‘postwestern turn’ in arts and design practice.' She is a member of the RSA.

Grants and awards

(Figures indicate amount awarded to UAL)

  • British Council, Art Connects Us, £2,500.00, (2017-2018)
  • Leverhulme Trust, Design futures in sub saharan Africa, £85,057.00, (2015-2017)

Research Outputs


Book Section

Conference, Symposium or Workshop item



Current research students

  • Sonia Vega-Pérez, Trend or Movement? Theorising the Evolution of Cultural Trends (Joint supervisor)


3D design and product design
Curation and culture
Fashion design