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Dr Aurore Bardey

Course Leader: BSc (Hons) Psychology of Fashion
London College of Fashion
Researcher Research
Aurore  Bardey


My research deals with ethical consumer psychology, particularly in the Fashion industry. Why the Fashion industry? Because the Fashion industry is considered to be one of the most polluting industries. Indeed, the rise of Fast Fashion, unethical practices in the Fashion industry as well as the promotion of a specific ideal of beauty have a tremendous negative impact on fashion consumers. My research aim is dual (1) to understand and improve ethical consumer behaviour in the Fashion industry; (2) to underline the positive impact of Sustainable Fashion and Inclusive Fashion on consumers and fashion business.

Grants and awards

(Figures indicate amount awarded to UAL)

  • British Psychological Society, Fashion, Social Media and coming-out, £1,600.00, (2019-2019)
  • PRME, Fighting against counterfeit consumerism, £696.00, (2019-2019)

Research Outputs


Conference, Symposium or Workshop item