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Dr Aurore Bardey

Course Leader: BSc (Hons) Psychology of Fashion
London College of Fashion
Researcher Research
Aurore  Bardey


My main research interests involve consumer behaviour in the Fashion industry as well as sensory marketing.
• My research focuses on consumer behaviour in the Fashion industry. The Fashion industry is particularly intriguing as it is one of the most polluting industry and is also compared to ‘a two heads monster’ with the mass market on one hand and the luxury fashion market on the other hand. Many different variables have an impact on consumer behaviour in the Fashion industry: body-image, aesthetic taste, conformity, social identity learning, social observation, self-esteem and well-being, to name a few. My research aims to better understand consumer behaviour in the Fashion industry, in particular, to enhance the positive financial and psychological impact of Ethical Fashion, i.e. Sustainable Fashion and Inclusive Fashion.
• Quite recently, the Fashion industry has used sensory marketing to enhance their brand image, stores atmospherics or consumers’ experience. Using my previous research in sensory physiology, my research aims to better understand the use of senses in Fashion and Cosmetic (sensory marketing, sensory branding, sensory cross-modality) to enhance brand equity, brand identity, and enhance financial benefits. In particular, my future work aims to enhance Sustainable Fashion and Sustainable Cosmetics using sensory marketing.

Grants and awards

(Figures indicate amount awarded to UAL)

  • British Psychological Society, Fashion, Social Media and coming-out, £1,600.00, (2019-2019)
  • PRME, Fighting against counterfeit consumerism, £696.00, (2019-2019)

Research Outputs


Conference, Symposium or Workshop item