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Dr Amanda Windle

DigiLab Fellow
London College of Communication
Email address
Researcher Research
Amanda  Windle


Amanda is the Head of the Graduate School at London College of Communication (LCC) with oversight in

and leads the DigiLab, a Digital Laboratory located at the intersections of research, business and innovation, encompassing world-leading collaborative research projects on digital media and design.

As the DigiLab Fellow at LCC, University of the Arts London Amanda writes about digital media and design practice in a range of formats which are typical to R&D projects: from single-authored journal papers on online software agents and the industrial lift (elevator); to industry R&D reports for Microsoft Research and Nesta’s Digital R&D Fund on digital technologies like apps, geo-spatial web applications and data analytics; to policy-related documents for the EU Commission on digital audiences. This collaborative research has informed a social understanding of new technologies and created a range of digital products and data visualisations.

Her research helps to inform digital strategy, and digital ethics at the university contributing to the research, teaching and enterprise environments in the twenty tens. Amanda is currently writing on interaction design, digital stories focusing on ageing and digital audiences development in the arts and culture. Prior to that Amanda worked on two geo-spatial web applications on climate change and threat mapping in relation to endangered species.

I currently research audience development via digital means in relation to arts and culture venues. Loneliness, isolation, access and accessibility are issues that I have been exploring in three field sites across the UK, London, Warwickshire and South Lakeland.

The qualitative and quantitative research involved over 1,000 people and has subsequently been written into an R&D report, 2015. A forthcoming book will explore the digital stories of 35 of these people from interviews capturing their own experiences in their own words.

I have a sustained approach to workshop delivery, developing workshops for the Department of Business, Innovation and Skills on the data visualisation of social media and big data which was subsequently a workshop at the Policy Lab, Cabinet Office, for all governmental departments.

I have also delivered a workshop debate for Soapbox Tate, at the Tate Britain on the notion of the digital drift and digital walking focusing on Richard Long’s work ‘Red Slate Circle’ for Soapbox debaters.

Currently I’m engaging in policy-making activities as an expert stakeholder, on audience development by digital means, a structured dialogue between Voices of Culture and the EU Commission.

Research Keywords:
Feminisms, digital methods, social media analysis, design methods, diagram issues, indexes, design criticism, design philosophy (spherology), women-in-tech activisms, isolation and loneliness, disability-impairment reflections, engaging harder-to-reach audiences, sociology of science and technology studies (STS), feminist technoscience, queer fiction, artificial intelligence (software agents, bots), indirect online violence, machine learning and audio transcription methods, research ethics

Grants and awards

(Figures indicate amount awarded to UAL)

  • Tech North, Northern Voices – Media Training for Female Northern Tech Leaders – Public Speaking and Media Training for the Next Generation of Northern Tech Leaders, 2016/17, £1,021.91, (2017-2018)
  • Tech North, Northern Voices – Media Training for Female Northern Tech Leaders – Public Speaking and Media Training for the Next Generation of Northern Tech Leaders, 2016/17, £996.75, (2017-2018)

Research Outputs

Conference, Symposium or Workshop item



Current research students

  • Carl Grinter, How does surprise mediate paradox in collaborative design practice to inform process, content, expression and meaning as perceived cognitive and affective ‘value’ in interactive participative-media? (Lead supervisor)
  • Veronika Hlinicanova, Urban Sanctuary – A practice-based investigation of contemporary enchanted objects in relation to sacred devotional practices utilising interactive technology. (Lead supervisor)
  • Russell Merryman, Interactive Television: What role did red button services play in developing digital audiences in the UK (1998-2006)? (Lead supervisor)